by Brian Anderson | Jul 13, 2017 | Industry News
From left to right: Calvin French-Owen, Peter Reinhardt and Ilya Volodarsky Segment, the customer data platform, announced it has raised $64 million in Series C funding led by the Y Combinator Continuity Fund. Existing investors Accel, Thrive Capital, Ron...
by Andrew Gaffney | Jul 12, 2017 | Blog
In the first few years we conducted our B2B Buyer’s Survey, a lot of the focus was around how an increasing amount of the decision-making process took place before a buyer ever engaged with a sales representative. The fact that digital touch points were...
by Brian Anderson | Jul 12, 2017 | Industry News
Infor, a cloud-based business applications provider, unveiled a new integration between its CRM offering and LinkedIn Sales Navigator. The integration is designed to streamline the user experience between both solutions and position sales reps with relevant data and...
by Matthew Halchak | Jul 11, 2017 | Industry News
Content marketers face steep competition and more aggressive goals in their quest for success, according to research conducted by NetLine, a content syndication and lead generation services provider. The research revealed that in the last year, 65% of campaigns...
by Matt Halchak, Contributing Writer | Jul 10, 2017 | Solution Spotlight
Qvidian is an enterprise-class RFP and proposal automation software that aims to help customers better their sales document processes and productivity. FEATURES/FUNCTIONALITY Qvidian’s software offers teams access to a full library of up-to-date and approved...
by Matthew Halchak | Jul 10, 2017 | Industry News
B2B research and advisory firm SiriusDecisions introduced its new Command Center platform, which is designed to enable marketers, sales and product leaders to drive organizational improvements and expand global coverage. The new platform aims to help users make...
by Peter Micciche, Certain | Jul 7, 2017 | Demanding Views
Today’s businesses are drowning in customer data. They’re collecting a near-infinite amount of information from more communication channels and touchpoints than ever before. So, from the customer’s perspective, companies should know who they are and...
by Matthew Halchak | Jul 7, 2017 | Industry News
Mobile advertising analytics company Marchex has announced both new integrations with Adobe Analytics Cloud. The new integrations aim to enable marketers to increase sales and retain customers by better understanding how customers and prospects interact with mobile ad...
by Matthew Halchak | Jul 6, 2017 | Industry News
DXC Technology, an end-to-end IT services company, announced the acquisition of Tribridge, an integrator of Microsoft Dynamics 365, and its hybrid solutions and advisory services affiliate, Concerto Cloud Services. Financial terms of the purchase were not disclosed....
by Matt Halchak, Contributing Writer | Jul 5, 2017 | Industry News
Merkle, a global performance marketing agency, announced its acquisition of Aquila Insight, a data analytics organization in the United Kingdom. Merkle aims to use Aquila Insight’s data analytics and technologies to boost its capabilities and scale in the U.K....
by Klaudia Tirico | Jul 5, 2017 | Blog
There is a shift taking place among B2B marketers, moving from simply driving leads to developing deeper dialogs with key decision makers. And marketers are also quickly realizing that true “dialog” can now be built with a product pitch. To create real conversations...
by Brian Anderson | Jul 5, 2017 | Industry News
Readers of Demand Gen Report are looking to learn more about how to properly engage with buying units in target accounts, position their marketing teams to tie marketing efforts to bottom line revenue, as well as incorporate new technology to give their company a...
