by Matthew Halchak | Jun 7, 2017 | Industry News
GreenFig University, a “micro-education” company offering continued education in applied business science, has partnered with Marketo University to develop and deliver a digital marketing course designed to provide students with digital marketing strategies,...
by Brian Anderson | Jun 7, 2017 | Industry News
Demandbase recently closed $65 million in funding to fuel the growth of its platform, highlighting that investors in the B2B tech landscape see massive potential in how these types of solutions can positively impact marketing initiatives. In an interview with Demand...
by Samantha Stone, The Marketing Advisory Network | Jun 7, 2017 | Demanding Views
I’m the type of person who measures everything. I know how many proposals I convert to revenue. I know the profile of the executives that hire me vs. take free advice. I know how many hours each type of engagement takes to complete. I even know how many truffles...
by Klaudia Tirico | Jun 6, 2017 | Solution Spotlight
Cloudwords software aims to speed time to market for global marketing campaigns and localized content. By integrating directly with leading marketing automation, CRM, CMS, and Web CMS platforms, Cloudwords automates project workflow, eliminates time-consuming tasks...
by Matt Halchak, Contributing Writer | Jun 5, 2017 | Industry News
Despite the known potential of thought leadership content in B2B campaigns, many decision-makers are disappointed with the quality of available thought leadership insights, according to new research from Edelman, the global marketing firm, and LinkedIn. More than half...
by Alicia Esposito, Content4Demand | Jun 5, 2017 | Blog
We’ve all heard that in order to engage and differentiate, we need to shift from a brand- and product-focused mindset, to a customer-focused mindset. This also includes altering our storytelling practices to be more educational, inspirational and...
by Terry Moffatt, Contributing Editor | Jun 2, 2017 | Industry News
Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce technologies, is designed to allow companies to build modern, branded...
by Klaudia Tirico | Jun 1, 2017 | Industry News
Act-On Software, an integrated marketing automation platform, announced it has partnered with real-time personalization platform Evergage to extend Evergage’s personalization functionalities to Act-On’s Adaptive Journeys capabilities. The partnership...
by The DGR Edit Team | May 31, 2017 | Blog
The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade. The introduction of SiriusDecisions’ new Demand Unit Waterfall in May 2017 has been met...
by Tim Riesterer, Corporate Visions | May 30, 2017 | Demanding Views
The call for B2B marketers and salespeople to always be challenging and disrupting the customer is a great piece of advice when you’re trying to acquire new business. But it’s actually very bad advice when you’re trying to keep your customers and...
by Klaudia Tirico | May 30, 2017 | Industry News
AgilOne, a predictive marketing cloud, has announced the launch of its Customer Data and Engagement Hub for the Oracle Cloud Marketplace. The Hub is designed to help marketers create a single customer profile, apply predictive intelligence to customer data and arrange...
by Klaudia Tirico | May 26, 2017 | Solution Spotlight
Engagio’s new Scout solution is an ABM Chrome extension that enables marketing and sales teams to gain greater account visibility and communicate with customers and prospects inside the tools they already use—including LinkedIn, Gmail and Salesforce....
