by Brian Anderson | Apr 11, 2017 | Industry News
DocuSign announced it has named marketing veteran Scott Olrich as CMO of the digital transaction management company. Olrich brings 25 years of experience in the technology and SaaS space to the DocuSign. He was previously advisor to private tech companies in Silicon...
by Klaudia Tirico | Apr 11, 2017 | Solution Spotlight
SnapApp is designed to help marketers create personalized interactive experiences that engage buyers, accelerates leads through the funnel and promote growth. FEATURES/FUNCTIONALITY: SnapApp’s recently enhanced platform adds features for easier navigation,...
by William Wickey, LeadGenius | Apr 10, 2017 | Demanding Views
As marketing budgets continue to rise—now up to 12% of revenue, according to Gartner—the scope of the CMO and marketing organization’s role continues to expand. Marketing is no longer just about brand, messaging strategy, events and advertising. Increasingly,...
by Brian Anderson | Apr 7, 2017 | Industry News
LinkedIn unveiled a new lead generation form solution designed to help marketers running Sponsored Content campaigns drive leads by automatically filling forms with prospects’ LinkedIn profile information. The new autofill lead generation feature intends to...
by Carol Krol | Apr 6, 2017 | Industry News
On the eve of its Marketing Innovation Summit in San Francisco, Demandbase announced it has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and...
by Klaudia Tirico | Apr 5, 2017 | Industry News
Leadspace, a lead generation services company, announced the launch of an Audience Management Platform for B2B marketers. The platform is designed to improve the scale and quality of available data, as well as make recommendations and prioritize the most effective...
by The DGR Editorial Team | Apr 5, 2017 | Industry News
To make the most of marketing investments, it’s vital for marketers to assess campaign development strategies and analyze campaign performance in order to adjust where necessary and drive growth. The 2017 Campaign Optimization Series, which takes place April 17...
by Brian Anderson | Apr 4, 2017 | Blog
The B2B Marketing Exchange concluded more than a month ago, but it feels like only yesterday I was learning about the latest B2B marketing, sales and account-based marketing (ABM) trends in Scottsdale. Amid three days of thought-provoking conversations with more...
by Klaudia Tirico | Apr 4, 2017 | Industry News
Bonfire Marketing, a digital marketing agency, announced it acquired Response Capture, a B2B demand generation agency and marketing automation consulting company. Terms of the deal were not disclosed. The company said Response Capture’s offerings complement...
by Brian Anderson | Apr 4, 2017 | Industry News
Salesforce unveiled its Einstein High Velocity Sales Cloud, a combination of new and existing technologies that offer sales reps a platform to boost sales productivity with artificial intelligence (AI). The new platform provides sales reps a single location for...
by Klaudia Tirico | Apr 3, 2017 | Solution Spotlight
KiteDesk is a sales prospecting software that enables salespeople to pursue leads using information such as lead data, email, phone, calendar and reports. The company recently upgraded its KiteDesk FIND product, which offers search capabilities designed to deliver...
by Klaudia Tirico | Mar 31, 2017 | Industry News
Cloudera has filed for an IPO in hopes to raise up to $200 million. Morgan Stanley, JP Morgan and Allen & Co are co-managing the offering. While the company has earned $261 million in revenue in the year ending Jan. 31, 2017, it has also lost $187.32 last year due...
