by Klaudia Tirico | Apr 19, 2017 | Industry News
Publicis.Sapient announced the launch of a new CRM hub within its ad agency DigitasLBi that focuses on building relationships between brands and customers. The company is developing the hub with help from its customer engagement agency Kitcatt Nohr and marketing...
by Brian Anderson | Apr 19, 2017 | Blog
B2B organizations are beginning to see better engagement with their audience, whether it’s through marketing automation software, CRM or other channel-specific technology. In preparation for the upcoming Marketing Nation Summit next week, Demand Gen Report taped...
by Klaudia Tirico | Apr 19, 2017 | Industry News
With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and tactics are being deployed to help marketers prioritize and better engage new targets. For example, commercial real estate software...
by Klaudia Tirico | Apr 18, 2017 | Solution Spotlight
EveryoneSocial is an employee enablement and social selling software designed to help employees become brand ambassadors for their companies. FEATURES/FUNCTIONALITY: EveryoneSocial provides tools to help roll out a successful employee advocacy or social selling...
by Klaudia Tirico | Apr 18, 2017 | Industry News
HubSpot has announced a partnership with video creation platform Shakr to launch StoriesAds.com, a platform that helps marketers create video content for Instagram’s vertical format. The platform is designed to provide advertisers and marketers the tools they...
by Brandon Redlinger, Engagio | Apr 14, 2017 | Demanding Views
For years, targeting key accounts has been a cornerstone of effective B2B growth. The ITSMA pioneered the concept of account-based strategies over a decade ago, reporting that it “delivers the highest return on investment of any B2B marketing strategy or tactic....
by Klaudia Tirico | Apr 14, 2017 | Industry News
BrightFunnel, a marketing attribution platform, has announced the appointment of Chris Mann as Chief Product Officer. Mann will be responsible for leading product innovation to empower marketing teams to show impact on revenue. Mann joins BrightFunnel from LinkedIn,...
by Carol Krol | Apr 12, 2017 | Industry News
Photo Courtesy Of Lillian Bui Account-based marketing (ABM) that is combined with artificial intelligence (AI) and machine learning is fast becoming the next technology game-changer for B2B marketers. But experts caution marketers should not think of it as “The...
by Klaudia Tirico | Apr 12, 2017 | Blog
In my opinion, you’re never too cool for school. And B2B marketing and sales professionals are no exception. As the B2B landscape progresses, there will always be something new to learn or perfect. That’s why companies such as Brainshark, HubSpot and...
by Brian Anderson | Apr 11, 2017 | Industry News
DocuSign announced it has named marketing veteran Scott Olrich as CMO of the digital transaction management company. Olrich brings 25 years of experience in the technology and SaaS space to the DocuSign. He was previously advisor to private tech companies in Silicon...
by Klaudia Tirico | Apr 11, 2017 | Solution Spotlight
SnapApp is designed to help marketers create personalized interactive experiences that engage buyers, accelerates leads through the funnel and promote growth. FEATURES/FUNCTIONALITY: SnapApp’s recently enhanced platform adds features for easier navigation,...
by William Wickey, LeadGenius | Apr 10, 2017 | Demanding Views
As marketing budgets continue to rise—now up to 12% of revenue, according to Gartner—the scope of the CMO and marketing organization’s role continues to expand. Marketing is no longer just about brand, messaging strategy, events and advertising. Increasingly,...
