by Brian Anderson | Feb 18, 2017 | Blog
While everyone talks about the amazing return they are seeing from their account-based marketing (ABM) initiatives, there has not been enough education on the right steps to take to launch an ABM program that drives revenue. Effective ABM implementation and execution...
by Anna Spiewak | Feb 17, 2017 | Industry News
Lead quality is the top objective in 2017 for digital marketers, according DemandWave’s 2017 State Of B2B Digital Marketing study. Close to half (48%) of respondents chose cultivating sales-qualified leads compared with raw leads, which was named this...
by Jeff Pedowitz, The Pedowitz Group | Feb 17, 2017 | Demanding Views
Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all their marketing campaigns, both online and offline. The goal: increase efficiency and effectiveness and provide attribution for marketing’s contribution to the...
by Brian Anderson | Feb 16, 2017 | Industry News
Account-based marketing (ABM) is easily the biggest B2B marketing buzzword that came out of 2016. This can be a good and bad thing for B2B organizations looking to implement it into their day-to-day initiatives. The good thing is that all the articles, content and...
by Brian Anderson | Feb 16, 2017 | Industry News
Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo (pictured here) will leave the company at the end of February. Adam Needles, Chief Strategy Officer at Annuitas, will succeed Hidalgo as the...
by Carol Krol | Feb 15, 2017 | Industry News
Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple channels that will grab the attention of and connect with easily distracted prospects. You also need to know if that content is...
by Anna Spiewak | Feb 15, 2017 | Industry News
Skyword, a content marketing platform provider, has launched Skyword Personalized Recommendations (SPR), an artificial intelligence-powered engine, which can help users deliver personalized onsite and email content recommendations. The solution can track website...
by Brian Anderson | Feb 15, 2017 | Industry News
B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database marketing providers are expanding services to not only provide data and information, but also help B2B marketers execute on those insights...
by Klaudia Tirico | Feb 15, 2017 | Industry News
If you’re a B2B marketer and you’re not using influencer marketing as part of your overall strategy, you may be missing out on a lot of opportunities. The practice has really taken off in the B2C landscape, and it’s time for B2B marketers to follow...
by Anna Spiewak | Feb 14, 2017 | Industry News
Apttus, a quote-to-cash software firm, has introduced a new machine-learning solution—Apttus Intelligent Import—which is said to automatically scan, load and analyze both physical and digital contracts to an Apttus Contract Management repository. Intelligent Import is...
by Klaudia Tirico | Feb 14, 2017 | Solution Spotlight
NetLine Portal is a self-service solution for B2B content syndication and lead generation. The solution enables marketers to syndicate content across its B2B lead generation network and reach decision-makers actively researching business-related topics, according to...
by Klaudia Tirico | Feb 13, 2017 | Blog
There is an endless amount of content in the B2B atmosphere, so it’s critical for marketers to ensure theirs stands out above the crowd. One way to do that is by telling a story. But oftentimes, B2B marketers aren’t equipped with the right information to...
