by Klaudia Tirico | Feb 13, 2017 | Blog
There is an endless amount of content in the B2B atmosphere, so it’s critical for marketers to ensure theirs stands out above the crowd. One way to do that is by telling a story. But oftentimes, B2B marketers aren’t equipped with the right information to...
by Anna Spiewak | Feb 13, 2017 | Industry News
Oracle has launched a new cloud service called the Oracle Data Integrator Cloud, which the company states can simplify and speed up cross-enterprise data integration to support real-time analytics. The new solution aims to help businesses improve productivity, reduce...
by Brian Anderson | Feb 10, 2017 | Industry News
With the amount of data available to today’s B2B marketers, it’s amazing what programs can be created to engage prospective customers with the right message, via the right channel at the right time. With intent data—insights that show buyer...
by Brian Hession, Oceanos | Feb 10, 2017 | Demanding Views
Whether you have embarked on an ABM program or are planning to do so, you’ll realize that contact data issues are amplified with an account-based approach. With the spotlight on your that data, there is nowhere to hide. Sales and marketing will blitz your...
by Anna Spiewak | Feb 9, 2017 | Industry News
DiscoverOrg, a sales and marketing data intelligence provider, announced it has launched AccountView, a new dashboard feature designed to append firmographic and technographic data to existing in-house data, as well as locate lookalike contacts and accounts. The...
by Brian Anderson | Feb 8, 2017 | Industry News
There has been notable growth in sales enablement impact on revenue, according to new research from Highspot, a sales enablement platform, and Heinz Marketing. More than 75% of companies using sales enablement tools have seen an increase in sales over the past year....
by Klaudia Tirico | Feb 8, 2017 | Industry News
As buyers continue to be more equipped to do their own research during the buying process, a new wave of technology has blossomed to help aid them in these efforts. Virtual assistants—whether through voice or chat—have been creeping into the B2C landscape for some...
by Klaudia Tirico | Feb 7, 2017 | Industry News
Influencer marketing may be one of the most beneficial, yet underutilized strategies in B2B marketing, according to a new study from Traackr, Altimeter Group and TopRank Marketing. Research shows that 15% of B2B companies are currently running ongoing influencer...
by Klaudia Tirico | Feb 7, 2017 | Industry News
Callidus Software, a cloud-based sales performance management company, has announced an expanded partnership with Salesforce. The company said the multi-year deal will help enhance its position of CallidusCloud through new joint marketing investments, joint sales...
by Klaudia Tirico | Feb 7, 2017 | Solution Spotlight
Proof is a new platform designed to compute marketing and sales data—along with other inputs across the business—to reveal what’s “moving the needles” and how long it takes to move them, according to the company. The solution also can calculate attribution...
by Andrew Gaffney | Feb 7, 2017 | Blog
The later stages of engagement are where deals are often won or lost. That’s why more B2B organizations are stepping up their investments in tools and tactics to support late-stage decision-making. In an interview with Demand Gen Report, David Bruno, Marketing...
by Raviv Turner, CaliberMind | Feb 3, 2017 | Demanding Views
I hate being the bearer of bad news, but I must tell you something — just about everything you’ve been taught about buyer personas is wrong. Sure, we can all agree that they help you figure out what content to produce, for whom and offer some general guidelines...
