by the Demand Gen Report Editorial Team | Nov 23, 2016 | Industry News
Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at this year’s Strategy & Planning Series. Industry thought leaders from companies such as HootSuite, MongoDB and more shared their expertise on the...
by Brian Anderson | Nov 23, 2016 | Case Studies
BoomTown, a sales and marketing software provider for the real estate industry, implemented Invoca’s call intelligence platform to gain deeper clarity into its marketing and sales performance. The company wanted to have better conversations with prospects and...
by Klaudia Tirico | Nov 22, 2016 | Industry News
SugarCRM has released Facebook Leads Integration to enable automation between Facebook’s Lead Ads offering and customers. The integration will allow customers to connect with their preferred ads and offers, while making it easy for businesses to receive leads in...
by Brian Anderson | Nov 22, 2016 | Blog
My normal morning ritual may sound familiar to some people: I pour myself a cup of coffee, look at my email and check out my social feeds to see what is trending. Every so often I find myself unfollowing companies and individuals due to a variety of factors, and I...
by Klaudia Tirico | Nov 21, 2016 | Industry News
Marketing automation solution provider Lead Liaison announced it has integrated with the Citrix GoToWebinar platform. Lead Liaison combines automation software with webinar planning capabilities, and the integration with GoToWebinar provides marketers with the ability...
by Klaudia Tirico | Nov 21, 2016 | Solution Spotlight
ViewedIt by Vidyard is a free tool that enables anyone to create and send a video right from a web browser. The solution also notifies the sender when the video has been viewed. FEATURES/FUNCTIONALITY ViewedIt is a tool that simply requires a Google Chrome extension....
by Tony D'Anna, CEO, PostUp | Nov 18, 2016 | Demanding Views
The adoption of ad blockers has taken off among internet users that prefer the ad-free content experience. This shift is hurting digital advertisers who have been relying on display ads as an inbound channel to reach new audiences and broadcast messaging. To combat ad...
by Klaudia Tirico | Nov 18, 2016 | Industry News
Social media platform Sprinklr has acquired Little Bird, a Portland-based technology company that helps companies identify social media influencers. According to Sprinklr, the acquisition will help enhance the company’s audience insights, segmentation,...
by Carol Krol and Adam Blair | Nov 17, 2016 | Industry News
Snapchat has reportedly filed for an initial public offering (IPO), bringing the social messaging app closer to a $20 billion to $25 billion U.S. stock market debut. Reuters, quoting sources familiar with the situation, said the company could go public as soon as...
by Carol Krol | Nov 16, 2016 | Industry News
B2B content today does not engage buyers or deliver value. That was the bold assertion made by Laura Ramos, VP and Principal Analyst at Forrester Research, in her keynote remarks at Vidyard’s Viewtopia conference in San Francisco in November. Content marketers...
by Klaudia Tirico | Nov 16, 2016 | Blog
Sales representatives don’t always have it easy. Communicating with a buyer and providing them the information they need to get through the funnel takes time and effort. In today’s B2B buying landscape where the buyer has already done his or her research...
by Klaudia Tirico | Nov 15, 2016 | Solution Spotlight
Vision6 is an integrated marketing solution for email marketing automation. Founded in 2001 and headquartered in Australia, Vision6 recently expanded to the U.S. to offer customizable, enterprise-grade tools to mid-market companies and agencies. FEATURES/FUNCTIONALITY...
