by Klaudia Tirico | Nov 29, 2016 | Solution Spotlight
Personal Marketing Center (PMC) from PFL is a sales enablement solution for Salesforce, designed to equip sales with relevant marketing material to better engage with customers through personalized, multi-channel marketing. Features/Functionality PMC provides sales...
by Jessica Edmondson, Amplifinity | Nov 28, 2016 | Demanding Views
The SaaS industry has seen astronomical growth in the past few years. In fact, recent marketing forecasts from Microsoft and other research agencies have projected that the spend on SaaS offerings will continue to grow at a 19.4% compound annual growth rate, reaching...
by Brian Anderson | Nov 28, 2016 | Industry News
Yext, a location data management company, announced the addition of Marketo Co-founder Phil Fernandez and InsideSales.com President Jim Steele to its Board of Directors. Both Fernandez and Steele will help lead further innovation as the company continues to develop...
by Brian Anderson | Nov 23, 2016 | Industry News
Five marketing operations thought leaders from companies such as Bizible and Heinz Marketing have launched MarketingOps.com to provide a centralized resource for marketing operations professionals. The free community will provide forums, polls and content for...
by the Demand Gen Report Editorial Team | Nov 23, 2016 | Industry News
Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at this year’s Strategy & Planning Series. Industry thought leaders from companies such as HootSuite, MongoDB and more shared their expertise on the...
by Brian Anderson | Nov 23, 2016 | Case Studies
BoomTown, a sales and marketing software provider for the real estate industry, implemented Invoca’s call intelligence platform to gain deeper clarity into its marketing and sales performance. The company wanted to have better conversations with prospects and...
by Klaudia Tirico | Nov 22, 2016 | Industry News
SugarCRM has released Facebook Leads Integration to enable automation between Facebook’s Lead Ads offering and customers. The integration will allow customers to connect with their preferred ads and offers, while making it easy for businesses to receive leads in...
by Brian Anderson | Nov 22, 2016 | Blog
My normal morning ritual may sound familiar to some people: I pour myself a cup of coffee, look at my email and check out my social feeds to see what is trending. Every so often I find myself unfollowing companies and individuals due to a variety of factors, and I...
by Klaudia Tirico | Nov 21, 2016 | Industry News
Marketing automation solution provider Lead Liaison announced it has integrated with the Citrix GoToWebinar platform. Lead Liaison combines automation software with webinar planning capabilities, and the integration with GoToWebinar provides marketers with the ability...
by Klaudia Tirico | Nov 21, 2016 | Solution Spotlight
ViewedIt by Vidyard is a free tool that enables anyone to create and send a video right from a web browser. The solution also notifies the sender when the video has been viewed. FEATURES/FUNCTIONALITY ViewedIt is a tool that simply requires a Google Chrome extension....
by Tony D'Anna, CEO, PostUp | Nov 18, 2016 | Demanding Views
The adoption of ad blockers has taken off among internet users that prefer the ad-free content experience. This shift is hurting digital advertisers who have been relying on display ads as an inbound channel to reach new audiences and broadcast messaging. To combat ad...
by Klaudia Tirico | Nov 18, 2016 | Industry News
Social media platform Sprinklr has acquired Little Bird, a Portland-based technology company that helps companies identify social media influencers. According to Sprinklr, the acquisition will help enhance the company’s audience insights, segmentation,...
