by Klaudia Tirico | Nov 15, 2016 | Solution Spotlight
Vision6 is an integrated marketing solution for email marketing automation. Founded in 2001 and headquartered in Australia, Vision6 recently expanded to the U.S. to offer customizable, enterprise-grade tools to mid-market companies and agencies. FEATURES/FUNCTIONALITY...
by Brian Anderson | Nov 15, 2016 | Industry News
Oracle Marketing Cloud announced it has unveiled three additional marketing automation and content marketing capabilities to its platform. The three new features — named Content Portal, Program Canvas and Responsive Content Editor — were designed to help personalize...
by Brian Anderson | Nov 14, 2016 | Industry News
Facebook’s ongoing focus on content may be bearing fruit, as new research from the content marketing agency Grist shows that more than three-quarters (79%) of B2B C-suite executives were likely to engage with thought leadership content on Facebook, compared with...
by Loretta Jones, Insightly | Nov 11, 2016 | Demanding Views
In any industry — and any size company — driving business decisions with data is critical to success. Traditionally, some organizations relied on guesswork and trial and error as they hammered out the kinks in their marketing, sales and other business-related...
by Brian Anderson | Nov 11, 2016 | Industry News
Adobe announced that it has entered a definitive agreement to acquire TubeMogul, a video advertising solution provider, for approximately $540 million. The company states that the acquisition will create an end-to-end advertising and data management solution for video...
by Klaudia Tirico | Nov 9, 2016 | Industry News
Experian, a credit services and marketing services company, announced it plans to divest its email and cross-channel marketing businesses, according to reports. Experian’s email and cross-channel marketing businesses are the largest in its Marketing Services...
by Brian Anderson | Nov 9, 2016 | Blog
As 2016 comes to a close, you’re probably already having conversations with your team about how you are going to revamp your marketing and sales initiatives to surpass goals, meet quotas and drive pipeline in the new year. In preparation for our upcoming...
by Klaudia Tirico | Nov 8, 2016 | Industry News
Adobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of...
by Klaudia Tirico | Nov 7, 2016 | Solution Spotlight
Full Circle Response Management is a marketing performance measurement solution that can provide users intelligence for both response-based and account-based marketing. The solution includes ABM reporting that shows funnel metrics and attributes revenue...
by Klaudia Tirico | Nov 7, 2016 | Industry News
Social123, a global B2B DaaS software provider, announced it is now operating under a new name — Synthio — in an effort to move away from merely providing data. In tandem with the name change, it has released a new contact data management solution, dubbed SynthCenter....
by Jessica Hawthorne-Castro, Hawthorne Direct | Nov 4, 2016 | Demanding Views
With the prevalence of second-screening and the fragmented multichannel landscape, marketers are struggling to pair audiences with both the perfect device and time. Companies are demanding concrete metrics and ROI, and CMOs are no longer willing to take gambles on...
by Brian Anderson | Nov 4, 2016 | Industry News
Merkle, a data-driven marketing agency, announced it has acquired Axis41, a web and app development agency, to reinforce its customer experience management offerings. The company also said the acquisition will strengthen its partnership with Adobe and enhance its...
