by Klaudia Tirico | Nov 18, 2016 | Industry News
Social media platform Sprinklr has acquired Little Bird, a Portland-based technology company that helps companies identify social media influencers. According to Sprinklr, the acquisition will help enhance the company’s audience insights, segmentation,...
by Carol Krol and Adam Blair | Nov 17, 2016 | Industry News
Snapchat has reportedly filed for an initial public offering (IPO), bringing the social messaging app closer to a $20 billion to $25 billion U.S. stock market debut. Reuters, quoting sources familiar with the situation, said the company could go public as soon as...
by Carol Krol | Nov 16, 2016 | Industry News
B2B content today does not engage buyers or deliver value. That was the bold assertion made by Laura Ramos, VP and Principal Analyst at Forrester Research, in her keynote remarks at Vidyard’s Viewtopia conference in San Francisco in November. Content marketers...
by Klaudia Tirico | Nov 16, 2016 | Blog
Sales representatives don’t always have it easy. Communicating with a buyer and providing them the information they need to get through the funnel takes time and effort. In today’s B2B buying landscape where the buyer has already done his or her research...
by Klaudia Tirico | Nov 15, 2016 | Solution Spotlight
Vision6 is an integrated marketing solution for email marketing automation. Founded in 2001 and headquartered in Australia, Vision6 recently expanded to the U.S. to offer customizable, enterprise-grade tools to mid-market companies and agencies. FEATURES/FUNCTIONALITY...
by Brian Anderson | Nov 15, 2016 | Industry News
Oracle Marketing Cloud announced it has unveiled three additional marketing automation and content marketing capabilities to its platform. The three new features — named Content Portal, Program Canvas and Responsive Content Editor — were designed to help personalize...
by Brian Anderson | Nov 14, 2016 | Industry News
Facebook’s ongoing focus on content may be bearing fruit, as new research from the content marketing agency Grist shows that more than three-quarters (79%) of B2B C-suite executives were likely to engage with thought leadership content on Facebook, compared with...
by Loretta Jones, Insightly | Nov 11, 2016 | Demanding Views
In any industry — and any size company — driving business decisions with data is critical to success. Traditionally, some organizations relied on guesswork and trial and error as they hammered out the kinks in their marketing, sales and other business-related...
by Brian Anderson | Nov 11, 2016 | Industry News
Adobe announced that it has entered a definitive agreement to acquire TubeMogul, a video advertising solution provider, for approximately $540 million. The company states that the acquisition will create an end-to-end advertising and data management solution for video...
by Klaudia Tirico | Nov 9, 2016 | Industry News
Experian, a credit services and marketing services company, announced it plans to divest its email and cross-channel marketing businesses, according to reports. Experian’s email and cross-channel marketing businesses are the largest in its Marketing Services...
by Brian Anderson | Nov 9, 2016 | Blog
As 2016 comes to a close, you’re probably already having conversations with your team about how you are going to revamp your marketing and sales initiatives to surpass goals, meet quotas and drive pipeline in the new year. In preparation for our upcoming...
by Klaudia Tirico | Nov 8, 2016 | Industry News
Adobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of...
