by Carol Krol | Oct 12, 2016 | Blog
I attended Dreamforce last week, Salesforce’s annual marketer takeover of the city of San Francisco, and I know two things: Like many of my colleagues in the industry, I’m playing catch-up this week with emails, projects and customer requests; and...
by Olivia LaBarre | Oct 12, 2016 | Industry News
The B2B buyer’s journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed for Demand Gen Report’s 2016 B2B Buyer’s Survey said their purchasing cycles have increased somewhat since last year. That’s because there...
by Klaudia Tirico | Oct 11, 2016 | Industry News
Marketing automation software provider Act-On Software has launched a new product bundle to complement Microsoft Dynamics CRM, Power BI and Microsoft Outlook. The company said the bundle will help front-office departments deliver more intelligent customer engagement...
by Klaudia Tirico | Oct 10, 2016 | Industry News
Bloomberg Media is launching a B2B marketing services group in an effort to diversify beyond media such as TV, radio, magazine publishing and digital properties, according to The Wall Street Journal. The group will work closely with Kinection, the company’s...
by Klaudia Tirico | Oct 10, 2016 | Solution Spotlight
Blitzen is a demand generation solution that can help B2B marketers track prospective buyers and capture website visitors’ attention through personalized and interactive content. Features/Functionality Key features of the solution include: Interactive...
by Abhishek Kashyap, Mariana | Oct 7, 2016 | Demanding Views
How many of your new marketing leads are in target accounts your sales reps care about? Leading companies have started to embrace account-based marketing (ABM) strategies, but their implementations often resemble account-based sales, with marketers struggling to...
by Brian Anderson | Oct 7, 2016 | Industry News
Content marketing solution provider Contently launched Contently Live, a customizable content hub that the company said can help drive business results in areas such as lead generation, buyer engagement and revenue. Contently Live leverages content marketing metrics...
by Brian Anderson | Oct 6, 2016 | Industry News
Bombora, a provider of B2B buyer intent data, launched an integration between its Surge data offering and Salesforce in an effort to help users better identify when target accounts are in the buying process. The company states that its integration with Salesforce will...
by Klaudia Tirico | Oct 6, 2016 | Financial News
Folloze, an account-based marketing sales platform, has raised $7.3 million in funding, co-led by Canvas Ventures and NEA. The finance round will help accelerate the company’s market traction and grow its sales, marketing and customer success teams, according to...
by Klaudia Tirico | Oct 5, 2016 | Industry News
Sales enablement solutions provider Brainshark has launched the Brainshark Integration Engine, a tool that the company said will help customers use existing applications and workflows to improve sales content creation and operations. According to Brainshark, the...
by Carol Krol | Oct 5, 2016 | Industry News
Image Source: Instagram Artificial intelligence (AI) and machine learning are by far the biggest innovations — and topics of discussion — for marketers at Salesforce’s Dreamforce 2016 Conference in San Francisco this week. Salesforce, which just debuted its...
by Klaudia Tirico | Oct 4, 2016 | Blog
Whether you’re looking to implement a new content marketing strategy, or want to switch gears from traditional demand generation and deploy an account-based marketing program within your team, you’ve got to say the magic word to your C-Suite: “Please!”...
