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Demand Gen Report

Abstract technology background with a focus on innovative business solutions, showcasing a dynamic blend of digital tools, data analytics, and strategic planning to drive efficiency, productivityDemanding Views

Unlocking Seller Potential: A Strategic Framework for Boosting Productivity and Driving Growth

In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and succeed. A new strategy is making waves, focusing on using comparative analysis,...

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The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025

Reports
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Agentic AI Company Landbase Raises $30M

News Brief
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3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner

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Roosendaal, The Netherlands March 10, 2025: A mobile phone displaying the logo of Salesforce, with the company website, displaying Agentforce, in the background.

Salesforce’s Benioff: Everything Has Changed with AI

News Brief

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Top Commercial Threats Facing Sales Leaders in 2025

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief sales officers (CSOs) in 2025 that could significantly impact their strategic priorities…

Feature April 16
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The Keys to BDR Success Amid Industry Changes

The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. In “The 2025 Science of B2B BDR Benchmark:…

Feature April 9
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The Intersection of AI & Human Expertise: Redefining the Role of B2B Demand Gen Marketers in a Data-Driven World 

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a tool for automation and optimization to a driver of strategic…

Demanding Views April 4
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