by Brian Anderson | Jul 22, 2016 | Industry News
Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of downloadable content, such as case studies, E-books and sales presentations,...
by Audrey Goodson Kingo | Jul 21, 2016 | Industry News
Customer experience management platform Sitecore announced the winners of its annual Experience Awards, and management consulting firm Accenture was named Site of the Year for 2015. The Experience Awards honor Sitecore customers and their partners who demonstrate how...
by Klaudia Tirico | Jul 20, 2016 | Industry News
Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with B2B buyers. Companies such as Uberflip, with email open rates that...
by Klaudia Tirico | Jul 19, 2016 | Industry News
Sales productivity solutions provider TinderBox has changed its brand name to Octiv and updated its offerings to a single platform, which the company said will streamline sales workflows by connecting data sources, tools and customers. Since it was founded in 2010,...
by Klaudia Tirico | Jul 18, 2016 | Solution Spotlight
KickFire Prospector is a free prospecting and sales automation tool. Available as a Chrome browser extension, KickFire is designed to streamline the prospecting process by reducing the time a salesperson spends identifying accounts. FEATURES/FUNCTIONALITY The sales...
by Brian Anderson | Jul 18, 2016 | Industry News
Lewis, a marketing, public relations and digital services agency, launched Observa, an analytics solution that the company says will help marketers analyze and optimize marketing campaigns for their paid, earned, social and owned channels. Capabilities of the solution...
by Demand Gen Report Team | Jul 15, 2016 | Blog
Successful B2B marketers are able to maximize the shelf life of their content — oftentimes turning a single piece of content into multiple assets to fuel marketing campaigns. Magnetic did just that by formulating a research report designed to gauge how retailers are...
by Brian Anderson | Jul 15, 2016 | Industry News
PebblePost, a programmatic direct mail solution provider, launched its real-time analytics platform designed to provide users with insight into how their direct mail marketing campaigns are impacting prospects’ purchase decisions. The new solution enables users...
by Jeffrey Finch, Choozle | Jul 15, 2016 | Demanding Views
Every action someone takes online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of data provides marketers with the ability...
by Audrey Goodson Kingo | Jul 14, 2016 | Industry News
Tapad, a cross-device marketing technology firm, announced a partnership with marketing attribution provider Conversion Logic. The integration is designed to provide marketers with comprehensive customer insights by combining Tapad’s cross-screen data and...
by Brian Anderson | Jul 13, 2016 | Industry News
Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to engage in contextual, relevant and timely conversations with prospects throughout the customer journey. A recent report from Forrester...
by Brian Anderson | Jul 13, 2016 | Case Studies
Valpak Direct Marketing Systems, a direct marketing company owned and operated by Cox Target Media, used Salesforce Pardot to help the company execute reactivation campaigns with cold leads for its multiple franchises throughout North America. Challenge: Valpak, which...
