by Sonjoy Ganguly, Madison Logic | Jul 8, 2016 | Demanding Views
Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish they wanted to go after, and they would tap marketing to create personalized letters and collateral pieces to send to those targets as “door...
by Audrey Goodson Kingo | Jul 7, 2016 | Industry News
Leadpages, a landing page and lead generation platform, has acquired three-year-old marketing automation company Drip for an undisclosed amount. The acquisition will add product, engineering and customer success staff to the Leadpages team, including Drip CEO Rob...
by Audrey Goodson Kingo | Jul 6, 2016 | Industry News
Microsoft announced plans to release two new solutions this fall designed to provide its customers with enterprise-ready, cloud-based business apps. The first, Microsoft Dynamics 365, combines the company’s current CRM and ERP cloud solutions into one service,...
by Brian Anderson | Jul 6, 2016 | Blog, Industry News
With Microsoft spending a whopping $26.2 billion to purchase LinkedIn, the company is positioning itself with the likes of Salesforce to offer businesses a connected community and technology stack. However, thought leaders in the space are hesitant to call the...
by Brian Anderson | Jul 6, 2016 | Industry News
While the buzz around account-based marketing (ABM) has B2B marketers reassessing their strategies to engage with prospective customers, successful B2B organizations are finding that a full-funnel approach — fueled by data analytics and new interactive content formats...
by Audrey Goodson Kingo | Jul 6, 2016 | Industry News
With more than 150 million daily active users, it’s safe to say Snapchat has outgrown its reputation as a messaging app for Millennials. The five-year-old social media platform surpassed Twitter’s number of daily active users, and has seen a sharp spike in...
by Audrey Goodson Kingo | Jul 5, 2016 | Industry News
Salesforce and Microsoft teamed up to announce the release of Lightning for Outlook, a plug-in designed to help sales reps and marketers. With the integration, Salesforce and Outlook users will no longer have to toggle back and forth between the CRM and email provider...
by Klaudia Tirico | Jul 5, 2016 | Solution Spotlight
MultiView’s Persona Targeting solution is designed to enable B2B companies to place digital display ads in front of a highly defined target audience during the early stages of the buying journey. With this form of programmatic advertising, customized creative...
by Audrey Goodson Kingo | Jul 1, 2016 | Industry News
E-commerce platform SalesOptimize announced the launch of its B2B sales lead generation search engine for companies selling their products or services to e-commerce merchants. The solution’s web-crawler technology is designed to gather data on more than 1.7...
by Bruno Van Hecke, North Plains Systems | Jul 1, 2016 | Demanding Views
For the last twenty years, innovators in the Digital Asset Management (DAM) industry have been connecting the dots to solve the challenges of creating, managing and distributing an ever-increasing amount of content to fuel the content marketing machine. Initially, the...
by Klaudia Tirico | Jun 30, 2016 | Industry News
RingLead, a data quality solution provider, has launched Unique Web-to-Lead. This new solution is designed to prevent lead duplication, link leads to existing accounts and append firmographic, contact and social data. Unique Web-to-Lead also offers a suite of...
by Brian Anderson | Jun 29, 2016 | Industry News
After seeing success with its programmatic efforts for sponsored content, LinkedIn announced that it is preparing to offer advertisers the option to buy display ads for desktop devices. This new offering will enable marketers to purchase display ads programmatically...
