by Brian Anderson | Apr 12, 2016 | Industry News
Marketing performance management company Hive9 unveiled a new solution designed to automate the journey mapping process for B2B organizations. The solution analyzes a variety of customer journeys and prospective buyers to map marketing and sales touchpoints that can...
by Brian Anderson | Apr 11, 2016 | Solution Spotlight
Mariana is a data-driven marketing automation platform that identifies stakeholders in target accounts for account-based marketing (ABM) and persona marketing, and focuses on them through content marketing on social channels, such as Facebook and Twitter....
by Klaudia Tirico | Apr 11, 2016 | Industry News
IBM and content management platform Box have released an updated version of the IBM MobileFirst for iOS Expert Seller app, which is built on the Box platform. The new release enables sales and marketing teams to access Box’s content management and IBM’s...
by Klaudia Tirico | Apr 11, 2016 | Industry News
Sales acceleration technology provider ConnectLeader has launched Adaptilytics, a predictive intelligence engine for sales reps to analyze, prioritize and score prospects. The new feature is designed to enable users to customize the prediction algorithm based on data...
by Brian Anderson | Apr 8, 2016 | Industry News
With Andy MacMillan, Act-On Software In an interview with Demand Gen Report, Act-On Software CEO Andy MacMillan discussed the new path the company is taking after the departure of founder and former CEO Raghu Raghavan at the end of March. MacMillan also discussed how...
by Scott Yancey, Cloudwords | Apr 8, 2016 | Demanding Views
The wider you cast the net, the more fish you’ll catch. The saying holds true for marketing too. Broaden your demand gen strategies to engage new markets and you’ll uncover untapped opportunities to grow your pipeline and increase conversion rates. But...
by Brian Anderson | Apr 8, 2016 | Industry News
To better engage with prospective buyers, marketers need a holistic view of the customer journey to provide personalized, two-way conversations, according to research conducted by The Economist Intelligence Unit (EIU) on behalf of Marketo. The study shows that a...
by Klaudia Tirico | Apr 7, 2016 | Industry News
Data-driven marketing platform provider True Influence has added open API capabilities for InsightBASE, a solution designed to track online buyer behavior. The open API positions end users with the ability to connect their native systems to InsightBASE’s...
by Klaudia Tirico | Apr 7, 2016 | Industry News
Predictive marketing and sales platform Mintigo has raised $15 million in funding led by Sequoia Capital. The company plans to use the financing to continue developing its offerings after seeing a 700% increase in growth in 2015. Mintigo’s cloud-based software...
by Brian Anderson | Apr 6, 2016 | Blog
[View the story “The #B2Bbuzz: Metrics, Targeting & Messaging Are Key Challenges For Campaign Optimization” on Storify]
by Klaudia Tirico | Apr 6, 2016 | Industry News
Social media platforms have become a common source for B2B marketers to engage with their client base and potential prospects, as well as share content. Some companies, such as IBM, MongoDB and PR Newswire, are taking it a step further, leveraging employee advocates...
by Klaudia Tirico | Apr 5, 2016 | Industry News
Salesforce has acquired MetaMind, a startup company that focuses on using natural language and image recognition technology in artificial intelligence. The announcement was made in a blog post written by MetaMind CEO Richard Socher, but financial details were not...
