by Brian Anderson | Mar 10, 2016 | Industry News
SqueezeCMM, a content marketing measurement provider, launched a new module within its platform designed to help B2B marketers effectively track leads and conversion from native advertising. The module provides a centralized view where users can see performance data...
by Brian Anderson | Mar 10, 2016 | Industry News
In the company’s continued effort to push upmarket with its marketing automation product, Marketo announced that it has partnered with Accenture to strengthen relationships with current and prospective accounts for both parties. As part of the partnership,...
by Brian Anderson | Mar 9, 2016 | Industry News
With more buyers looking to colleagues and peers to research buying decisions, B2B organizations such as Dashlane and Booker Software are turning to online review platforms to enhance their marketing efforts. These review sites can provide credible user experiences...
by Klaudia Tirico | Mar 9, 2016 | Financial News
Social data analytics provider Crimson Hexagon has raised $20 million in growth equity financing. The funding, led by Sageview Capital, positions the company to expand its global sales and marketing team and infrastructure. The company has raised $17.5 million in...
by Andrew Gaffney | Mar 9, 2016 | Blog
Editor’s note: As part of a special arrangement, the article below has been syndicated from the Content4Demand blog. G3 Communications has been publishing Demand Gen Report for more than eight years, and from the first day there has...
by By Judd Marcello, Smartling | Mar 8, 2016 | Demanding Views
“There’s an app for that,” promised Apple’s famous slogan from the early days of the iPhone. While this was once a disruptive, head-turning concept, today it’s…well, pretty much true. Apps have taken over our lives, not just filling up our phones but...
by Klaudia Tirico | Mar 8, 2016 | Solution Spotlight
iMeetLive, PGi’s webinar platform, positions B2B organizations to host video webinar presentations that engage prospective buyers and accelerate them through the pipeline, ultimately driving business results. Features/Functionality iMeetLive is a scalable and...
by Klaudia Tirico | Mar 8, 2016 | Industry News
Eighty-three percent of marketers say creating personalized content is their biggest challenge, according to research published by interactive video technology provider Rapt Media, and an overwhelming majority (94%) believe that content technology is necessary to...
by Brian Anderson | Mar 7, 2016 | Industry News
Microsoft announced the launch of a “spring wave” of Microsoft Dynamics CRM 2016 software in Q2 of 2016. The new release will focus on integrating two of the company’s recent acquisitions: FieldOne, a field service management solutions provider, and Adxstudio, a...
by Klaudia Tirico | Mar 4, 2016 | Industry News
Demandbase announced the results of its Ad Waste Survey, revealing that 71% of B2B marketers admit their organization’s digital advertising fails to meet their expectations. The survey, issued in conjunction with Wakefield Research, polled 500 B2B marketers at...
by Klaudia Tirico | Mar 3, 2016 | Industry News
After a not-so-successful attempt at implementing its Lead Accelerator product after acquiring Bizo, LinkedIn has announced the launch of Account Targeting, a solution designed to running account-based marketing (ABM) campaigns through the LinkedIn platform. The new...
by Brian Anderson | Mar 2, 2016 | Blog
[View the story “The #B2Bbuzz: Credibility Will Lead Your Content To Victory” on Storify]
