by Kim Zimmermann | Feb 18, 2016 | Industry News
An overwhelming majority (85%) of content marketers are taking an insights-based approach to selling, according a recent survey by Corporate Visions. But are those insights being used to just excite buyers, or incite them to make changes in their approach to...
by Kim Zimmermann | Feb 17, 2016 | Industry News
Many B2B marketers are focused on addressing the pain points of their customers, and one way to better understand the challenges of B2B organizations is to delve into the issues that the customers of their customers are facing. “I’m a big proponent of looking at...
by Brian Anderson | Feb 17, 2016 | Industry News
According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today’s B2B marketers need to align their content messaging to accurate buyer personas, positioning their company to provide a...
by Brian Anderson | Feb 17, 2016 | Industry News
Data-driven performance marketing agency Merkle has acquired DBG, a UK-based independent marketing solutions agency, for an undisclosed fee. The acquisition positions Merkle to enhance its offerings within the European market. The acquisition comes shortly after...
by Kim Zimmermann | Feb 17, 2016 | Industry News
Just because B2B companies have a long buying cycle and their products aren’t typically sexy doesn’t mean that B2B marketers have to abandon creativity. “B2B doesn’t have to mean ‘b to boring,’” said David Meerman Scott in his keynote address...
by Klaudia Tirico | Feb 16, 2016 | Industry News
The explosion of technology has impacted the way marketers validate and move prospective customers through the pipeline. As technology evolves, so do marketing strategies. During their keynote session at the B2B Content2Conversion Conference, Impact Over Activity: Why...
by Alicia Fiorletta, Content4Demand | Feb 16, 2016 | Blog
(This article previously appeared on the Content4Demand blog.) Technology has accelerated and shaken up the traditional news cycle. People from around the world weigh in on current events through Twitter. Breaking news is mined from Instagram posts, tweets...
by Vin Turk, Madison Logic | Feb 16, 2016 | Demanding Views
Traditionally, B2B publishers use a variety of tools to execute lead generation efforts. This process includes multiple departments — IT, sales, engineering and account management, among others. It typically is inefficient and wasteful. While it’s true that...
by Brian Anderson | Feb 15, 2016 | Solution Spotlight
OneSource DataVision from Avention is a tool designed to help centralize, analyze and visualize customer and prospect data from multiple internal and external data sources. Features/Functionality OneSource DataVision intends to make up-to-date customer and prospect...
by Klaudia Tirico | Feb 12, 2016 | Financial News
Marketo announced its fourth quarter and full year 2015 results, noting a 40% increase in year-over-year revenue to $209.9 million. Revenue spiked to $58.3 million during the fourth quarter, a 38% increase compared to Q4 2014. The company currently serves more than...
by Klaudia Tirico | Feb 11, 2016 | Industry News
Email marketing service provider Delivra has launched the Drip Campaign Builder toll for its email marketing platform. The feature is designed to provide users with the tools to schedule lead nurturing email campaigns, as well as help determine the types of emails to...
by Brian Anderson | Feb 10, 2016 | Industry News
Leading B2B organizations such as Booker Software and immixGroup are seeing improved lead volumes and higher engagement with buyers through greater coordination of their demand gen and content efforts. One emerging trend that has emerged out of the increased synergy...
