by Emily Wingrove, Social123 | Feb 5, 2016 | Demanding Views
Human-to-human (H2H) isn’t a wildly new concept — it was created by Bryan Kramer in 2014. However, it’s only now becoming an emerging theme in the B2B space, and since the day I dug into what H2H is really all about, my thoughts about marketing have...
by Brian Anderson | Feb 5, 2016 | Industry News
BrightFunnel, a marketing attribution solution provider, unveiled its ABM Analytics offering designed to give B2B marketers the ability to measure their ABM initiatives in the context of all their marketing efforts to optimize overall campaign effectiveness. The...
by Carol Krol | Feb 5, 2016 | Industry News
LinkedIn plans to shutter its Lead Accelerator product in the first half of 2016, the company announced in its fourth quarter earnings call. LinkedIn Lead Accelerator was created last February, following the company’s 2014 acquisition of Bizo. The move will cost...
by Brian Anderson | Feb 4, 2016 | Industry News
SharpSpring, a cloud-based marketing technology provider, reported a 200% year-over-year increase in its user base. About 3,000 businesses currently use the company’s services. Since launching its marketing automation platform in 2014, SharpSpring was positioned...
by Carol Krol | Feb 3, 2016 | Industry News
The lack of alignment between sales and marketing is an age-old problem that is often lamented, yet rarely solved. A new survey report, conducted by Demand Gen Report and sponsored by InsideView, shows the lack of alignment is actually becoming a bigger problem today...
by Klaudia Tirico | Feb 3, 2016 | Industry News
Salesforce has unveiled its spring and summer releases, which are designed to improve relationships between marketers and their customers. The software company has added more than 300 capabilities across the Salesforce Customer Success Platform in an effort to create...
by Brian Anderson | Feb 2, 2016 | Solution Spotlight
ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content. Features/Functions Delivered through interactive newsletters, blogs, social and...
by Brian Anderson | Feb 2, 2016 | Industry News
Predictive marketing provider Lattice Engines shared its financial results for Q4 2015, noting that it quadrupled new bookings resulting in the biggest revenue quarter in company history. Some of Lattice Engines’ new clients signed in 2015 include Hootsuite,...
by John M. Coe, B2BMarketing.com | Feb 1, 2016 | Demanding Views
We all have heard the buzz about data-driven marketing, data analytics and Big Data. For about 95% of B2B companies, none of these strategies are working because their data isn’t smart. So now you’re asking, what’s smart data? Simply it’s...
by Brian Anderson | Feb 1, 2016 | Industry News
More than half (52%) of companies plan to increase their content budgets between 10% and 50% over the next year, according to preliminary results from a study conducted by Content4Demand, a content marketing consultancy and solutions provider. The findings were...
by Klaudia Tirico | Jan 29, 2016 | Industry News
The conversations between salespeople and their prospects play a significant role in differentiating a brand from its competitors. At the Content2Conversion Conference and Demand Gen Summit later this month, Corporate Visions’ Tim Riesterer will address the...
by Brian Anderson | Jan 29, 2016 | Industry News
Basecamp Leads, a business intelligence solutions provider, has launched a B2B lead generation platform designed to help marketers prospect more efficiently. The new solution intends to position marketing and sales teams with data that can help identify ideal...
