by Brian Anderson | Jan 19, 2016 | Industry News
Skyword, a content marketing platform provider, unveiled a new integration with Google Analytics that is designed to provide a more complete view of content performance and position content marketers to enhance content quality. The integration intends to add Google...
by Brian Anderson | Jan 18, 2016 | Financial News
MindTouch, a 10-year-old customer management software company, has raised $12 million in venture funding. The company will use the investment to enhance its product offerings, grow its marketing and increase integrations with partners that include Salesforce, SAP and...
by Doug Bewsher, Leadspace | Jan 18, 2016 | Blog
Despite sinking billions into marketing automation and other marking technology, only 7% of B2B marketers are seeing ROI from their marketing automation spend. At the same time, they are being scrutinized and held accountable to concrete revenue goals. This state of...
by Adam B. Needles, ANNUITAS | Jan 15, 2016 | Demanding Views
Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. Garbage in; garbage out. And most marketing and sales...
by Brian Anderson | Jan 15, 2016 | Industry News
Invoca, a call tracking and analytics solution provider, has launched Invoca for Performance Marketers, a platform designed to help businesses increase revenue through inbound phone initiatives by offering real-time call routing and conversation analysis. Features of...
by Klaudia Tirico | Jan 14, 2016 | Industry News
ToutApp, a sales enablement solution provider, has launched Sales Campaigns, a platform designed to help sales managers and reps simplify workflow and optimizing time management. This new product positions sales reps to automate and organize emails, phone calls and...
by Brian Anderson | Jan 13, 2016 | Industry News
B2B marketers need to be where the buyers are if they expect to drive demand. As more B2B buyers turn to social media to interact with their peers and gain insight from industry thought leaders, progressive companies such as Kaspersky Lab and Johnson Controls are...
by Demand Gen Report Team | Jan 13, 2016 | Industry News
NASDAQ CMO Jeremy Skule will discuss the role of technology in shaping the future of marketing during his presentation, Balancing Brand Equity With Marketing Innovation, at the upcoming B2B Content2Conversion Conference. In an interview with Demand Gen Report, which...
by Mike Donnelly, Seventh Sense | Jan 12, 2016 | Demanding Views
You put a lot of work into your email marketing campaigns, and you don’t want to waste all that effort by having large percentages of your emails bounce. Email deliverability is a hot topic today — as technology gets more advanced, it gets harder to identify and...
by Brian Anderson | Jan 12, 2016 | Solution Spotlight
True Influence’s InsightBASE is designed to track online buyer behavior, positioning B2B marketers to engage with prospects before they interact with a salesperson. Features/Functionality InsightBASE is designed to monitor the online activity of individuals...
by Brian Anderson | Jan 12, 2016 | Industry News
Evergage, a real-time personalization solution provider, has raised $10 million in a Series B funding round led by Arrowroot Capital. The latest round, which brings the company’s total venture capital investment to $21 million, is intended to help expand its...
by Brian Anderson | Jan 11, 2016 | Industry News
Email marketing service provider StreamSend unveiled its new ScreenPopper offering, which positions marketers to create customized popup ads designed to drive new leads into the funnel with personalized content. The tool is designed to enable users to track how...
