by Kim Zimmermann | Jan 11, 2016 | Blog
Twitter is considering upping its character limit from 140 to 10,000, a move that has sparked a heated debate. Some think it will ruin the social media platform, while others think the change is long overdue. I’m of the opinion that Twitter is changing, but it...
by Brian Anderson | Jan 8, 2016 | Blog
[View the story “#B2Bbuzz Recap: Predictions For Predictive Scoring In 2016” on Storify]
by Brian Anderson | Jan 8, 2016 | Financial News
Predictive intelligence provider 6sense has tripled its annual recurring revenue since the beginning of 2015. The company attributes the continued growth to new talent with key hires in sales, data science and product management. In addition, former Brocade and NetApp...
by Brian Anderson | Jan 7, 2016 | Industry News
Online conferencing and webinar services provider ReadyTalk will enhance its existing integration with Marketo, positioning users to gain insight from in-event chat interactions to supplement data from attendee polls and surveys. The integration also strives to...
by Brian Anderson | Jan 6, 2016 | Industry News
Salesforce has signed a definitive agreement to acquire SteelBrick, a quote-to-cash software provider. The deal is worth approximately $360 million, according to a filing to the U.S. Securities and Exchange Commission. SteelBrick is a quote-to-cash software and...
by Carol Krol | Jan 6, 2016 | Blog
Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number of B2B marketers have told Demand Gen Report that direct mail will...
by Brian Anderson | Jan 4, 2016 | Industry News
With buyers becoming more attracted to consumer-styled purchases within the B2B marketplace, a recent study from Accenture Interactive shows that more than half (59%) of B2B companies report that one-third of their customers place orders online. Research shows that...
by Elissa Fink, Tableau Software | Jan 1, 2016 | Demanding Views
In the world of B2B marketing, we often talk about the importance of people — whether that means understanding your company’s audience, personalizing content or connecting with customers on an emotional level. But the “people” part of the marketing equation...
by Kim Zimmermann | Dec 31, 2015 | Industry News
Invoca, a call intelligence software company, announced data integrations with Microsoft, Adobe, Kenshoo and Optimizely. These new integrations are designed to integrate phone conversations into the multichannel customer journey by connecting phone calldata with...
by Brian Anderson | Dec 31, 2015 | Solution Spotlight
OrderCloud, by Four51, is a cloud-based B2B e-commerce platform designed to help businesses create custom e-commerce solutions quickly and efficiently. Features/Functions OrderCloud positions users to manage B2B e-commerce through a customizable platform. OrderCloud...
by Brian Anderson | Dec 30, 2015 | Financial News
Marketing automation and CRM consultant LeadMD announced a 70% increase in overall revenue compared with 2014. The company attributes the growth to new clients, signing 500 new clients in 2015. The new clients bring the company’s total to 2,600 customers. LeadMD...
by Brian Anderson | Dec 29, 2015 | Industry News
Callidus Software, a cloud-based marketing and sales solutions provider, launched new offline capabilities for its Configure Price Quote (CPQ) offering, designed to help B2B salespeople offer quotes and proposals quickly and efficiently through mobile devices —...
