by Brian Anderson | Jan 13, 2016 | Industry News
B2B marketers need to be where the buyers are if they expect to drive demand. As more B2B buyers turn to social media to interact with their peers and gain insight from industry thought leaders, progressive companies such as Kaspersky Lab and Johnson Controls are...
by Demand Gen Report Team | Jan 13, 2016 | Industry News
NASDAQ CMO Jeremy Skule will discuss the role of technology in shaping the future of marketing during his presentation, Balancing Brand Equity With Marketing Innovation, at the upcoming B2B Content2Conversion Conference. In an interview with Demand Gen Report, which...
by Mike Donnelly, Seventh Sense | Jan 12, 2016 | Demanding Views
You put a lot of work into your email marketing campaigns, and you don’t want to waste all that effort by having large percentages of your emails bounce. Email deliverability is a hot topic today — as technology gets more advanced, it gets harder to identify and...
by Brian Anderson | Jan 12, 2016 | Solution Spotlight
True Influence’s InsightBASE is designed to track online buyer behavior, positioning B2B marketers to engage with prospects before they interact with a salesperson. Features/Functionality InsightBASE is designed to monitor the online activity of individuals...
by Brian Anderson | Jan 12, 2016 | Industry News
Evergage, a real-time personalization solution provider, has raised $10 million in a Series B funding round led by Arrowroot Capital. The latest round, which brings the company’s total venture capital investment to $21 million, is intended to help expand its...
by Brian Anderson | Jan 11, 2016 | Industry News
Email marketing service provider StreamSend unveiled its new ScreenPopper offering, which positions marketers to create customized popup ads designed to drive new leads into the funnel with personalized content. The tool is designed to enable users to track how...
by Kim Zimmermann | Jan 11, 2016 | Blog
Twitter is considering upping its character limit from 140 to 10,000, a move that has sparked a heated debate. Some think it will ruin the social media platform, while others think the change is long overdue. I’m of the opinion that Twitter is changing, but it...
by Brian Anderson | Jan 8, 2016 | Blog
[View the story “#B2Bbuzz Recap: Predictions For Predictive Scoring In 2016” on Storify]
by Brian Anderson | Jan 8, 2016 | Financial News
Predictive intelligence provider 6sense has tripled its annual recurring revenue since the beginning of 2015. The company attributes the continued growth to new talent with key hires in sales, data science and product management. In addition, former Brocade and NetApp...
by Brian Anderson | Jan 7, 2016 | Industry News
Online conferencing and webinar services provider ReadyTalk will enhance its existing integration with Marketo, positioning users to gain insight from in-event chat interactions to supplement data from attendee polls and surveys. The integration also strives to...
by Brian Anderson | Jan 6, 2016 | Industry News
Salesforce has signed a definitive agreement to acquire SteelBrick, a quote-to-cash software provider. The deal is worth approximately $360 million, according to a filing to the U.S. Securities and Exchange Commission. SteelBrick is a quote-to-cash software and...
by Carol Krol | Jan 6, 2016 | Blog
Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number of B2B marketers have told Demand Gen Report that direct mail will...
