by Brian Anderson | Jan 4, 2016 | Industry News
With buyers becoming more attracted to consumer-styled purchases within the B2B marketplace, a recent study from Accenture Interactive shows that more than half (59%) of B2B companies report that one-third of their customers place orders online. Research shows that...
by Elissa Fink, Tableau Software | Jan 1, 2016 | Demanding Views
In the world of B2B marketing, we often talk about the importance of people — whether that means understanding your company’s audience, personalizing content or connecting with customers on an emotional level. But the “people” part of the marketing equation...
by Kim Zimmermann | Dec 31, 2015 | Industry News
Invoca, a call intelligence software company, announced data integrations with Microsoft, Adobe, Kenshoo and Optimizely. These new integrations are designed to integrate phone conversations into the multichannel customer journey by connecting phone calldata with...
by Brian Anderson | Dec 31, 2015 | Solution Spotlight
OrderCloud, by Four51, is a cloud-based B2B e-commerce platform designed to help businesses create custom e-commerce solutions quickly and efficiently. Features/Functions OrderCloud positions users to manage B2B e-commerce through a customizable platform. OrderCloud...
by Brian Anderson | Dec 30, 2015 | Financial News
Marketing automation and CRM consultant LeadMD announced a 70% increase in overall revenue compared with 2014. The company attributes the growth to new clients, signing 500 new clients in 2015. The new clients bring the company’s total to 2,600 customers. LeadMD...
by Brian Anderson | Dec 29, 2015 | Industry News
Callidus Software, a cloud-based marketing and sales solutions provider, launched new offline capabilities for its Configure Price Quote (CPQ) offering, designed to help B2B salespeople offer quotes and proposals quickly and efficiently through mobile devices —...
by Brian Anderson | Dec 28, 2015 | Industry News
Seismic, a sales enablement solution provider, launched its marketing suite designed to help B2B marketers produce quality content for sales reps that can be leveraged to close more deals. The tools position marketers to analyze how sales teams are using their...
by Brian Anderson | Dec 24, 2015 | Industry News
Nearly half (45%) of B2B companies do not have programs in place to help their sales reps articulate value to prospects in the latter stage of the buying funnel in order to close more profitable deals, according to new research from Corporate Visions. The study...
by Brian Anderson | Dec 23, 2015 | Industry News
B2B account-based marketing (ABM) software provider Terminus has partnered with Dun & Bradstreet in a deal that provides Terminus users with additional B2B data and insights to enhance their ABM initiatives in targeting and messaging. “ABM is changing the...
by Demand Gen Report Team | Dec 22, 2015 | Industry News
B2B marketers are buying into the growing trend of data-driven marketing, investing in tools and workforce to leverage large data sets and enhance a variety of aspects within their marketing initiatives. In addition, the continuing evolution of marketing technology...
by Brian Anderson | Dec 22, 2015 | Solution Spotlight
Brainshark Sales Accelerator is a sales enablement platform designed to provide centrally accessible solutions for sales onboarding, ongoing training, prospecting, coaching, content development and live presentation delivery. Features/Functions The Sales Accelerator...
by By Shari Johnston, Radius | Dec 21, 2015 | Demanding Views
Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive...
