by Kim Zimmermann | Dec 2, 2015 | Industry News
B2B marketers for small and mid-sized businesses are short on time and resources, so they are focused on marketing tactics such as email marketing that produce measurable results. In fact, all of the SMBs that spoke to Demand Gen Report use email as a primary way to...
by Kim Zimmermann | Dec 2, 2015 | Industry News
SiriusDecisions unveiled the SiriusDecisions Marketplace, a crowd-sourced directory of B2B marketing and sales technology providers — including integrations, partners and extended networks. The marketplace also includes a blog by SiriusDecisions analysts and...
by Brian Anderson | Dec 2, 2015 | Solution Spotlight
SALESmanago is a cloud-based marketing automation platform designed to help marketers deliver personalized offers through a number of channels, including email, website content, ad networks and direct sales. Features/Functions SALESmanago intends to provide marketers...
by Brian Anderson | Dec 1, 2015 | Industry News
Mirakl, a global marketplace solutions provider, has launched its B2B marketplace designed to help B2B distributors and manufacturers build online marketplaces. The company states that the rise of digital has had a strong impact on the B2B market because it...
by Jason Thibeault, Limelight Networks | Nov 30, 2015 | Demanding Views
Millennials are causing a clear shift in video consumption trends, and it’s time for marketers to adjust their online plans. Eighty-three million strong and growing, millennials represent more than one-quarter of the nation’s population, one-third of the...
by Kim Zimmermann | Nov 30, 2015 | Industry News
Marketo’s LaunchPoint exchange for third-party marketing solutions has grown to 550 applications and services in the past three years. More than 150 partners have been added in the last year across all solution categories, including paid media, predictive...
by Kim Zimmermann | Nov 25, 2015 | Industry News
Zaptitude, a cloud-based referral platform, announced an integration with HubSpot that is designed to help B2B marketers manage and measure customer referral programs. The news follows recently announced integrations with Marketo and Salesforce. The vendor’s...
by Brian Anderson | Nov 24, 2015 | Financial News
Predictive marketing platform provider SalesPredict announced that the company has seen 14-times increase in revenue compared to the previous year. The revenue growth positions the company to expand its employee base and grow its share of the B2B predictive analytics...
by Brian Anderson | Nov 24, 2015 | Solution Spotlight
DivvyHQ is a cloud-based content planning and production workflow tool designed to help marketers and content producers execute complex content-centric marketing initiatives while also improving organization. Features/Functions The solution combines web-based...
by By Scott Vaughan, Integrate | Nov 23, 2015 | Demanding Views
Account-based marketing (ABM) is making its way into B2B marketing planning sessions and beginning to show up as a “must-have” item for 2016. A long-established, originally sales-based strategy, ABM calls for marketers to focus on decision-makers within specifically...
by Kim Zimmermann | Nov 23, 2015 | Industry News
According to the 2015 Survey Of B2B Marketers, commissioned by 6sense, 70% of B2B marketers report that they are measured on the amount of revenue generated from their marketing and lead generation campaigns. However, a majority of those surveyed report that their...
by DGR Edit Team | Nov 20, 2015 | Industry News
Thursday’s Strategy & Planning Series sessions spotlighted the current growth of account-based marketing (ABM) and how B2B organizations are enhancing the way they incorporate webinars within their marketing initiatives — leveraging data and insights to meet...
