Demand Gen Report

Maserati Transforms Customer Engagement with Virtual Showrooms

The automotive industry has long operated on the principle that customers need to “kick the tires” before making a purchase. But what happens when the showroom door becomes a barrier...

New York, New York, USA March 18, 2023: The Penn District signage in midtown Manhattan.

Latest Posts

Integrate Introduces New Features To Help Marketers Streamline Multichannel Lead Strategies

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels.

Industry News October 30

Illustration of digital marketing and sales, website traffic growth with magnifying glass on computer screen showing graphs and icons

Google’s Third-Party Cookie Saga & The Future Of Digital Marketing

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing…

Demanding Views October 29

Treasure Data Unveils Generative AI Capabilities With CDP-Native AI Framework

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build custom AI applications.

Industry News October 25