by Tanya Hall, Greenleaf Book Group | Oct 12, 2015 | Demanding Views
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of storytelling to convey a message and build stronger brands. Conspicuously absent from most content strategies,...
by Brian Anderson | Oct 9, 2015 | Industry News
Facebook announced the general availability of Lead Ads, the company’s mobile form solution designed to simplify the way users engage with mobile advertising. The offering positions B2B companies to gain credible, accurate contact information for prospective...
by Brian Anderson | Oct 9, 2015 | Industry News
Vidyard has acquired Switch Merge, a tool designed to help users create personalized video content based on customer intelligence data, for an undisclosed fee. The acquisition, announced at Space Camp 2016, enables the integration of Switch Merge’s technology...
by Brian Anderson | Oct 8, 2015 | Financial News
Code42, a data security and analytics startup headed by former Eloqua Chairman and CEO Joe Payne, received $85 million in Series B funding. The funds are intended to help the company to develop its analytics and data intelligence offerings and expand market share....
by Kim Zimmermann | Oct 7, 2015 | Industry News
B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions with prospects and enhance engagement. Leveraging customer insights and predictive tools within personas, some leading B2B organizations say they have...
by Brian Anderson | Oct 6, 2015 | Demanding Views
B2B buyers put a great deal of trust in recommendations from their peers, and B2B organizations are leveraging influencers within their content marketing strategies to create content that is engaging and relevant to decision-makers. In an interview with Demand Gen...
by Brian Anderson | Oct 6, 2015 | Financial News
Lattice Engines announced that it has tripled its customer wins since Q1 2015, as well as increased new bookings by 110%. This growth implies that predictive marketing is a trend that continues to growth within B2B organizations. The company has also been expanding...
by Brian Anderson | Oct 5, 2015 | Solution Spotlight
QuotaFactory is a prospect relationship management (PRM) platform designed to support sales development teams by sourcing contacts with robust data sets, managing prospecting plans and automated dialing. Features/Functions The average sales development team uses eight...
by Brian Anderson | Oct 5, 2015 | Industry News
Get Smart Content, a website personalization platform provider, has integrated with Marketo in a move designed to expand the company’s reach and enable Marketo users to incorporate personalized messaging into their nurture campaigns. The integration intends to...
by Brian Anderson | Oct 2, 2015 | Industry News
Widen Enterprises, a digital asset management (DAM) solutions provider, has launched DAM Insights, an analytics tool designed to combine internal analytics and web data. This positionsB2B marketers to better understand where their content is being published, who is...
by Kim Zimmermann | Oct 1, 2015 | Industry News
The top benefit of account-based marketing (ABM) is increasing engagement with target accounts, according to 83% of respondents to Account-Based Marketing Adoption, a new survey from Demandbase and research firm Demand Metric. The results from the benchmark report...
by Brian Anderson | Sep 30, 2015 | Industry News
A study conducted by Forrester Research highlights that predictive analytics users are twice as likely to perform well in key business metrics compared to those who use traditional analytics. Specifically, 83% of B2B companies leveraging predictive analytics see...
