by Brian Anderson | Oct 15, 2015 | Industry News
B2B marketing agency Yesler has acquired Lead Lizard, a consultancy specializing in marketing automation and sales enablement. The acquisition intends to expand Yesler’s marketing automation offerings to current and acquired clients. The acquisition of Lead...
by Carol Krol | Oct 14, 2015 | Industry News
Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns and initiatives that contributed to revenue, experts note. And while most companies are not there yet due to the complexity of full-funnel...
by Brian Anderson | Oct 13, 2015 | Solution Spotlight
ClearVoice is a content marketing software designed to combine content planning, creation, distribution and measurement functions in a single platform. Features/Functions The solution positions content marketers to manage all aspects of a company’s content...
by Brian Anderson | Oct 13, 2015 | Financial News
EverString, a predictive marketing vendor, has unveiled EverString Predictive Ad Targeting, a solution designed to bring an account-based and predictive approach to how B2B marketers target their ad spend through the help of predictive analytics. The new solution...
by Tanya Hall, Greenleaf Book Group | Oct 12, 2015 | Demanding Views
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of storytelling to convey a message and build stronger brands. Conspicuously absent from most content strategies,...
by Brian Anderson | Oct 9, 2015 | Industry News
Facebook announced the general availability of Lead Ads, the company’s mobile form solution designed to simplify the way users engage with mobile advertising. The offering positions B2B companies to gain credible, accurate contact information for prospective...
by Brian Anderson | Oct 9, 2015 | Industry News
Vidyard has acquired Switch Merge, a tool designed to help users create personalized video content based on customer intelligence data, for an undisclosed fee. The acquisition, announced at Space Camp 2016, enables the integration of Switch Merge’s technology...
by Brian Anderson | Oct 8, 2015 | Financial News
Code42, a data security and analytics startup headed by former Eloqua Chairman and CEO Joe Payne, received $85 million in Series B funding. The funds are intended to help the company to develop its analytics and data intelligence offerings and expand market share....
by Kim Zimmermann | Oct 7, 2015 | Industry News
B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions with prospects and enhance engagement. Leveraging customer insights and predictive tools within personas, some leading B2B organizations say they have...
by Brian Anderson | Oct 6, 2015 | Demanding Views
B2B buyers put a great deal of trust in recommendations from their peers, and B2B organizations are leveraging influencers within their content marketing strategies to create content that is engaging and relevant to decision-makers. In an interview with Demand Gen...
by Brian Anderson | Oct 6, 2015 | Financial News
Lattice Engines announced that it has tripled its customer wins since Q1 2015, as well as increased new bookings by 110%. This growth implies that predictive marketing is a trend that continues to growth within B2B organizations. The company has also been expanding...
by Brian Anderson | Oct 5, 2015 | Solution Spotlight
QuotaFactory is a prospect relationship management (PRM) platform designed to support sales development teams by sourcing contacts with robust data sets, managing prospecting plans and automated dialing. Features/Functions The average sales development team uses eight...
