by Adam Blitzer, Salesforce Pardot | Aug 24, 2015 | Demanding Views
In today’s always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing email inboxes, and more content than it’s even possible to consume, B2B marketers are facing an uphill battle when it...
by Kim Zimmermann | Aug 24, 2015 | Industry News
Allocadia, a provider of marketing performance management software, introduced Allocadia Cloud Exchange, an integration framework designed to enable users to exchange data between their marketing, sales and finance systems. The platform can integrate with CRM,...
by Kim Zimmermann | Aug 21, 2015 | Industry News
Intuit plans to sell off several parts of its business, including its Demandforce marketing automation solution designed for SMBs. The company will also divest its QuickBase and Quicken units to focus on its small business operating system and Turbo Tax division. The...
by Brian Anderson | Aug 21, 2015 | Financial News
Salesforce posted $1.63 billion in total revenue for Q2, a 24% year-over-year increase. Revenue for fiscal year 2016 is projected to be $6.6 billion to $6.625 billion — a year-over-year increase of about 23%. For Q2, subscription and support revenues were $1.52...
by Brian Anderson | Aug 20, 2015 | Industry News
Oracle acquired Maxymiser, a cloud-based testing platform designed to personalize the customer experience across the Web and mobile. Observers noted that the move could signal Oracle’s future plans to add more predictive and data-driven tools to bolster its...
by Brian Anderson | Aug 20, 2015 | Industry News
ANNUITAS has named Tracy Thayne the firm’s new SVP of Strategy. The appointment intends to help clients implement demand generation strategies efficiently — allowing for more focus on driving revenue and increasing customer lifetime value. Thayne has headed...
by Brian Anderson | Aug 19, 2015 | Industry News
Oracle launched new features for its Service Cloud and Social Cloud designed to help users provide an enhanced, consistent customer experience and support business decisions with up-to-date insights. Announced at CRM Evolution 2015 in New York, the updates include: A...
by Brian Anderson | Aug 19, 2015 | Industry News
B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to promote engagement throughout the buyer’s journey. Findings...
by Brian Anderson | Aug 18, 2015 | Industry News
B2B buyers expect more personalized messaging, and emerging technologies such as predictive tools and advanced analytics position B2B organizations to provide buyers with more relevant experiences. These are just some of the takeaways from CRM Evolution 2015, a...
by Steve Scafidi | Aug 18, 2015 | Solution Spotlight
Pagemodo is a provider of social media marketing tools designed to help small business owners and marketing agencies grow awareness and increase engagement to reach their marketing goals. Features/Functions Pagemodo positions users to establish a brand’s...
by Frank Paterno, IntelliConnection | Aug 18, 2015 | Demanding Views
Marketers agree that social media should play a part in shaping their company’s image. Yet, many struggle to see how they can leverage social media to generate qualified leads and ultimately boost revenues. Social media isn’t just another tool to round out...
by Brian Anderson | Aug 17, 2015 | Industry News
Liquid, a cross-channel advertising solutions company, has acquired Command IQ, a predictive CRM solutions provider, for an undisclosed fee. The deal intends to bring CommandIQ’s marketing automation and retargeting capabilities into the Liquid...
