by Gurdeep Dhillon, SAP | Jun 9, 2015 | Demanding Views
“Where do I begin?” It’s a common reaction when one first considers building a content marketing program. It can be exciting but equally overwhelming, especially in the beginning phases. There are multiple ways to go about creating a program. The key...
by Brian Anderson | Jun 9, 2015 | Industry News
Brainshark launched Brainshark Live, a tool designed to help sales reps locate sales presentation content and track content performance from within their CRM system. Available through the company’s Sales Accelerator solution, Brainshark Live enables sales reps...
by Brian Anderson | Jun 8, 2015 | Industry News
Appboy, a mobile marketing automation solutions provider, has launched multilingual support capabilities, positioning users to send customized mobile push messages in roughly 1,000 languages. The new features are designed to leverage language preference data to...
by Brian Anderson | Jun 5, 2015 | Industry News
RevResponse launched Audience Intelligence Reports (AIR), a tool designed to help publishers gain a holistic view of their website visitors and their respective content interests. These insights provide publishers with the ability to more accurately focus on their...
by Kim Ann Zimmermann, Senior Managing Editor | Jun 4, 2015 | Industry News
The sales enablement market space by many accounts is exploding right now. The average sales enablement budget doubled to $2.4 million in 2014 compared with $1.2 million in 2012, according to research from SiriusDecisions. Jason Liu has been CEO of SAVO, a sales...
by Kim Ann Zimmermann, Senior Managing Editor | Jun 3, 2015 | Industry News
While lead enhancement has been low on the priority list for many B2B marketers, it is taking on a heightened importance as marketers turn to advanced tactics such as account-based marketing and predictive lead scoring to improve campaign performance. Savvy marketers...
by Brian Anderson | Jun 3, 2015 | Industry News
Act-On Software unveiled Data Studio, which is designed to help users visualize, select, configure and export data from Act-On to any business intelligence platform. Customers can use pre-configured data sets and aggregations or create their own using point- and-click...
by Tim Riesterer, Corporate Visions | Jun 2, 2015 | Demanding Views
To say that an expansion is underway in the marketing technology industry would be a serious understatement. It’s been more like an explosion. The Chief Marketing Technologist blog reports that there were 100 marketing technologies available in 2011. By the end...
by Brian Anderson | Jun 2, 2015 | Solution Spotlight
BrightInfo is a content analysis tool designed to help B2B marketers monitor website navigation patterns in order to offer visitors personalized content recommendations. Features/Functions The solution positions marketers to leverage performance metrics to determine...
by Brian Anderson | Jun 2, 2015 | Financial News
Corporate Visions has been acquired by private equity firm Sentinel Capital Partners for an undisclosed fee. The acquisition positions Corporate Visions to execute its product development and expansion plans, according to officials for both companies. Over the past...
by Brian Anderson | Jun 1, 2015 | Industry News
LiveHive, a sales acceleration company, launched a group email tool for its sales acceleration platform designed to boost sales efficiency. The company also announced access to more in-depth sales productivity metrics. With the combination of group email capabilities...
by Brian Anderson | May 29, 2015 | Industry News
HubSpot has renewed its ISV agreement with Salesforce, signing a five-year deal to enable the company to integrate with the Salesforce Sales Cloud and continue to build upon the Salesforce1 platform. With the renewal of the agreement, current and future customers will...
