by Brian Anderson | Apr 14, 2015 | Demanding Views
By Judd Marcello, Smartling To effectively compete in today’s global market, it’s no longer enough to have a website and SEO strategy targeted only at the English-speaking world. Companies that have customers around the globe — or multilingual customers in...
by Brian Anderson | Apr 13, 2015 | Industry News
InsideView, a SaaS company that provides business intelligence to marketing and sales teams, announced the integration of its InsideView Target platform with Marketo. The integration positions Marketo users to use insights found within InsideView to build targeted,...
by Brian Anderson | Apr 10, 2015 | Industry News
Salesforce launched two new tools for the Salesforce Pardot platform, both designed to help B2B marketers visualize campaign effectiveness and leverage adaptive lead nurturing tools. Sales Cloud Engage, a mobile marketing tool intended to accelerate sales teams with...
by Brian Anderson | Apr 9, 2015 | Industry News
ON24 will integrate with Act-On Software, a move designed to combine the webinar marketing platform’s analytics into the marketing automation platform to enhance lead qualification and accelerate sales. The integration is intended to boost lead scoring and...
by Brian Anderson, Associate Editor | Apr 8, 2015 | Industry News
Social media is no longer just a tool for building brand awareness. It is a channel by which prospects and customers engage with brands, educate themselves about trends and research purchasing decisions. The next big challenge for B2B marketers is to tie social media...
by Kim Ann Zimmermann, Senior Managing Editor | Apr 8, 2015 | Industry News
Citing the rapidly growing interest among B2B marketers in account-based marketing (ABM), Jon Miller recently left his position as VP of Marketing and Co-Founder of Marketo to launch a startup to develop an ABM platform. Miller’s new company, Engagio, has...
by Brian Anderson | Apr 8, 2015 | Demanding Views
By Andy Bear, Quad/Graphics “Consumers’ time and attention around media is in flux…while the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies’ growth,” according...
by Brian Anderson | Apr 7, 2015 | Solution Spotlight
Phonami Call Data Manager is a tool designed to boost productivity by automating the call logging process. Features/Functions The solution positions users to manage inbound and outbound call activity data within their CRM system. The solution is also designed to...
by Brian Anderson | Apr 7, 2015 | Industry News
Marketo unveiled new integrations with Google AdWords and Google Analytics, which position Marketo users to track and measure ad spending and provide more targeted messaging. The integrations are designed to enable marketers to link Marketo data such as firmographic...
by Brian Anderson | Apr 6, 2015 | Industry News
With 70% of the buyer’s journey being directed by the customer, progressive B2B marketers are using data to help drive prospects through the funnel more efficiently once they do engage. This was just one of the many topics discussed in a recent webinar hosted by...
by Brian Anderson | Apr 3, 2015 | Industry News
Integrate, a cloud-based marketing platform provider, launched its Closed-Loop Media Optimizer app for Oracle Eloqua users. The app is designed to provide a holistic view of campaign performance to optimize spend and boost customer acquisition. Announced at the Modern...
by Brian Anderson | Apr 2, 2015 | Industry News
Janrain, a customer identity management solutions provider, has integrated with the Oracle Marketing Cloud in an effort to give B2B marketers actionable insights and data for more targeted, personalized messaging. Announced at the Modern Marketing Experience event in...
