by Brian Anderson, Associate Editor | Mar 11, 2015 | Industry News
Following several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through the integration of marketing activities under the marketing...
by Brian Anderson | Mar 10, 2015 | Demanding Views
By Nick Hahn, Rosetta Consulting Most B2B marketers have some form of customer persona or a simplistic profile. But in our experience, these lack a deep enough level of meaningful data, making them difficult to use for important business decisions. By Nick Hahn,...
by Brian Anderson | Mar 10, 2015 | Industry News
Invoca, a provider of call intelligence technology, unveiled a new version of Invoca for Search that links mobile and desktop clicks with call data. The company’s search marketing suite is positioned to provide marketers with insight into the consumer’s...
by Brian Anderson | Mar 9, 2015 | Industry News
Investment into data analytics tools is predicted to increase in 2015, according to a recent study from ON24. The study shows that a majority (97%) of B2B marketers find that using data analytics has shown enhanced results in marketing campaigns, and 87% of...
by Brian Anderson | Mar 6, 2015 | Industry News
Salesforce launched Predictive Decisions for the Salesforce Marketing Cloud, which is designed to provide users with access to data intelligence from their CRM and marketing databases to increase conversions and engagement. The new platform is positioned to help...
by Mike Santos | Mar 6, 2015 | Industry News
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by Brian Anderson | Mar 6, 2015 | Industry News
Salesfusion, a marketing automation and email marketing platform provider, recently named Carol O’Kelley as its CEO and received an additional $5 million in funding. The latest investment, which follows $8 million in Series B funding in January, brings the...
by Brian Anderson | Mar 6, 2015 | Solution Spotlight
MindTouch is a knowledge management solution designed to help companies create web-native content to assist the customer support function. Features/Functions The solution positions customer support teams to offer content that is relevant to the clients’ needs —...
by Brian Anderson | Mar 5, 2015 | Industry News
Ifbyphone, a phone call automation and analytics solution provider, has rebranded as DialogTech and unveiled a new call routing and attribution solution. The announcement comes shortly after the company acquired Mongoose Metrics, a phone call analytics company. The...
by Brian Anderson | Mar 4, 2015 | Demanding Views
By Kathy Rizzo, TeleNet Marketing Solutions How do you get a higher rate of return on your next teleprospecting campaign? All it may take is a little alignment. If sales teams and teleprospectors are on the same page, you may see more leads converting to the pipeline....
by Brian Anderson | Mar 3, 2015 | Industry News
While 80% of marketers believe that they have a peripheral role in the customer relationship, 85% feel that sales and support teams are currently responsible for the customer experience. This is just one of the key findings from a new study published by Act-On...
by Brian Anderson | Mar 2, 2015 | Industry News
Swrve, a provider of mobile marketing automation, plans to acquire Converser, a mobile engagement technology vendor. The combined platform is positioned to help marketers create, test, deploy and measure mobile app marketing campaigns as they currently do with email...
