by Brian Anderson | Feb 27, 2015 | Industry News
ZoomInfo, a B2B database software company, launched FormComplete, a solution that positions users to increase inbound conversion rates with real-time data provided through shorter lead generation forms. This data can then be synced into the user’s CRM or...
by Brian Anderson | Feb 26, 2015 | Industry News
While 40% of large technology companies plan to increase their inside sales headcount by 2016, inside sales reps currently make up only 10% of these companies’ sales teams. By comparison, inside sales reps make up 55% of the overall sales teams at small...
by Brian Anderson | Feb 25, 2015 | Solution Spotlight
LeanData is an account-based lead management suite designed to support account-based marketing and target account selling initiatives. Features/Functionality The Account-Based Lead Management Suite is positioned to improve sales productivity, accelerate opportunities,...
by The Demand Gen Report Staff | Feb 25, 2015 | Industry News
During his presentation as part of the Demand Gen Summit track at the B2B Content2Conversion Conference, Jason Hekl — VP and Group Director of SiriusDecisions — described the concept of “small-net fishing,” in which marketers proactively target narrowly defined groups...
by Brian Anderson | Feb 24, 2015 | Demanding Views
By Heidi Lorenzen, CMO, Cloudwords To reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting...
by Kim Ann Zimmermann, Senior Managing Editor | Feb 24, 2015 | Industry News
LinkedIn has expanded its Marketing Solutions portfolio with the introduction of LinkedIn Lead Accelerator, a lead generation and nurturing product designed to connect companies to the right professionals with the right content as they make their way through the...
by Brian Anderson | Feb 23, 2015 | Industry News
Marketing automation systems for very small and very large businesses have shown the greatest innovation in the past year, according to research released by Raab Associates. The January 2015 B2B Marketing Automation Vendor Selection Tool (VEST) added five vendors:...
by Brian Anderson | Feb 20, 2015 | Industry News
6sense has raised $20 million in a Series B funding round, which comes less than a year after launching its SaaS-based predictive intelligence platform. The round of funding was led by Bain Capital Ventures (BCV), and brings the company’s total financing to $36...
by Brian Anderson | Feb 19, 2015 | Industry News
Act-On Software has expanded its relationship with Pravda Media Group (PMG), a B2B digital marketing company headquartered in Israel, to offer marketing automation services to small and mid-size businesses in the country. PMG has been an Act-On agency partner for the...
by The Demand Gen Report Staff | Feb 18, 2015 | Industry News
Many of the speakers at this year’s B2B Content2Conversion Conference noted that the buyer’s journey doesn’t always follow the path that marketers intend. Marketers rely on campaigns to move buyers through the funnel, but Ardath Albee, CEO of...
by Brian Anderson | Feb 17, 2015 | Industry News
Nearly all (90%) of B2B companies are using content marketing, and 82% of senior executives say content is driving their buying decisions. Demand is high, not for more content, but for more meaningful content. Meaningful content is obtainable through partnering with...
by Brian Anderson | Feb 17, 2015 | Demanding Views
By Erich Flynn, TreeHouse Interactive If you struggle with lead generation, you’re not alone. A recent study on Lead Management and Social Engagement, by research firm CSO Insights, found that poor data quality for both prospects and customers — and the fact...
