by Brian Anderson | Feb 10, 2015 | Industry News
As the way B2B buyer’s research their purchasing decisions continue to adapt and change, B2B marketers continue to manage and operate a content marketing strategy that is not set in stone. This ultimately creates a disconnect between their brand and the...
by Brian Anderson | Feb 9, 2015 | Industry News
Demand generation is a crucial aspect of today’s B2B marketing routine, and the fluid landscape of the B2B buying cycle causes marketing teams to continually adapt and reorganize the way organizations drive awareness to the products and services they offer. At...
by Brian Anderson | Feb 6, 2015 | Industry News
Inbound marketing is a tactic that B2B marketers acknowledge as an effective and valuable marketing strategy. However, many still struggle with their inbound marketing techniques — leading to a disconnect that harms overall engagement with prospective buyers. A recent...
by Brian Anderson | Feb 5, 2015 | Industry News
MarketBridge, a digital marketing, sales enablement and customer analytics solutions provider, announced new features to the company’s lead nurturing solution RevenueEngines. The update intends to add predictive lead scoring capabilities, personalized content...
by Brian Anderson, Associate Editor | Feb 4, 2015 | Industry News
As marketing automation technology continues to evolve, many B2B marketers are still looking to perfect their strategies for segmentation and enhancing lead quality. As a result, many are honing their metrics to improve on these critical marketing tasks. Nearly one...
by Brian Anderson | Feb 4, 2015 | Solution Spotlight
GoAnimate is a DIY platform designed to help companies make marketing, training and sales enablement videos quickly and cost-effectively. Features/Functions The animated video solution is designed to provide users with the ability to make animated video content from a...
by Brian Anderson | Feb 4, 2015 | Demanding Views
By Doug Camplejohn, CEO and Founder, Fliptop In sales and marketing, we’re constantly in pursuit of the “perfect” lead. While the specific attributes of this profile will vary greatly from company to company, at the most basic level, the perfect lead is someone...
by Brian Anderson | Feb 3, 2015 | Industry News
MindTickle, a corporate training solutions provider, announced the release of its latest version of MindTickle for Sales. The new version of the sales readiness platform is designed to help scale growing sales teams by giving users control of how they are trained. In...
by Brian Anderson | Feb 2, 2015 | Industry News
Out of the countless number of leads B2B marketers generate every day, an average of 40% of those leads are invalid, incomplete or duplicates. In addition, even the accurate leads may not meet marketers’ criteria. This is one of the many findings in a recent...
by Brian Anderson | Jan 30, 2015 | Industry News
Amazon Web Services, an Amazon.com company, announced the launch of Amazon WorkMail, an enterprise email and calendaring service designed to give users an email option that does not require hardware or complex email server software. The announcement puts Amazon in...
by Brian Anderson | Jan 29, 2015 | Industry News
DiscoverOrg, an IT sales intelligence solutions provider, launched HubSpot Webhooks for DiscoverOrg, a tool intended to simplify lead management and provide IT companies with cross-platform access to real-time insights on current and prospective buyers. The solution...
by Brian Anderson | Jan 27, 2015 | Demanding Views
By Peter Tait, VP of Marketing, Radius CMOs are busy tinkering with their marketing budgets. With this comes the responsibility of choosing from countless technologies promising to improve efficiency, ROI, and conversions. How can marketers leverage data to...
