by Brian Anderson | Jan 27, 2015 | Solution Spotlight
ClearSlide is a sales enablement tool designed to help sales reps engage customers on the phone, in-person and via email while providing sales reps actionable insights to enhance forecasting. Features/Functions The sales engagement platform is intended to help sales...
by Brian Anderson | Jan 27, 2015 | Industry News
Fliptop, a provider of predictive applications for marketing and sales teams, has seen a 180% growth in its customer base quarter-over-quarter. The announcements rounds up a strong close to the year, and the company states that its current clients significantly...
by Brian Anderson, Associate Editor | Jan 26, 2015 | Industry News
LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain...
by Brian Anderson | Jan 23, 2015 | Industry News
Nearly three quarters (70%) of companies do not have a formalized marketing messaging process for all employees to follow. More than 30% of respondents said their messaging was company centric, and just over one third provide ongoing coaching to ensure consistency...
by Brian Anderson | Jan 22, 2015 | Industry News
DataHero, a self-service cloud data visualization tool, announced that it has integrated with Marketo. The integration is positioned to provide Marketo users with the tools needed to analyze lead, campaign and source activity to help target prospects that will have a...
by Kim Ann Zimmermann, Senior Managing Editor | Jan 21, 2015 | Industry News
Marketers are generating volumes of content to help move prospects through the buying cycle. But in many cases, that content is not resonating with the buyer. In her new book, Digital Relevance, Ardath Albee, CEO of Marketing Interactions, outlines how marketers can...
by Brian Anderson | Jan 20, 2015 | Demanding Views
Jeff Winsper, President, Black Ink News flash everybody. Inbound marketing is so old school. Some claim even back to the 11th century BC. I was being generous in my headline. I get a chuckle when B2B marketing practitioners glom onto a fancy new name for some...
by Brian Anderson | Jan 20, 2015 | Solution Spotlight
NewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content. Features/Functions The content marketing software offers tools intended to help...
by Brian Anderson | Jan 20, 2015 | Industry News
SoMedia Networks has integrated its on-demand video production and analytics capabilities with 20 online web services and SaaS marketing platforms, including Marketo, Oracle Eloqua and Salesforce ExactTarget. The company intends to continue integrations over the next...
by Brian Anderson, Associate Editor | Jan 19, 2015 | Industry News
All B2B marketers want to keep the sales funnel filled with top-notch leads. But many factors — including the target industry, complexity of the sales cycle and size of the marketing and sales teams — can determine the success of a company’s lead generation...
by Brian Anderson | Jan 16, 2015 | Industry News
Vidyard has raised $18 million in Series B funding, which the company plans to use to further develop its video marketing and sales enablement offerings and expand its sales organization, along with other investments. “Among other things, we want to build on the...
by Brian Anderson | Jan 15, 2015 | Industry News
A large majority (85%) of email marketers feel that their current systems meet their requirements. In addition, 84% are likely to recommend the product they use. These were a few of the key finding of the Winter 2015 Report on email marketing platforms from G2 Crowd,...
