Demand Gen Report
Madison Logic, ZoomInfo Announce Strategic Partnership
Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a more effective, efficient, and personalized buyer journey The strategic partnership between Madison Logic,...
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How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer…
Blog October 16From Hype To Action: A Practical Guide To Successful AI Implementation
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…
Demanding Views October 1580% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.
Industry News October 10