Demand Gen Report

AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to transform how work is done. Initially, AI will be utilized to enhance a worker’s...

Successful B2b Marketing Team Strategizing Targeting and Lead Generation

DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

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How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer…

Blog October 16

From Hype To Action: A Practical Guide To Successful AI Implementation

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…

Demanding Views October 15

a customer acquisition concept. the process of bringing in new customers or clients for a business. way to acquire customers. Use magnets to attract audience interest. concept illustration

80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.

Industry News October 10