Demand Gen Report

New York, New York, USA March 18, 2023: The Penn District signage in midtown Manhattan.

B2BMX is Coming to Advertising Week New York 2025

This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2025— and you’re invited to be a part of it. B2BMX will anchor a...

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Latest Posts

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How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer…

Blog October 16

From Hype To Action: A Practical Guide To Successful AI Implementation

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…

Demanding Views October 15

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80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.

Industry News October 10