by Brian Anderson | Nov 10, 2014 | Industry News
Thinspace Technology Inc., a virtualization and cloud client technology provider, has partnered with Fidalia Networks, a provider of managed services and telecommunications, in an effort to supply business clients in Canada with desktop virtualization and cloud...
by Brian Anderson | Nov 7, 2014 | Industry News
Synthesio, a social intelligence platform and social media monitoring tool, announced updates to its platform designed to simplify the process of implementing social media initiatives within B2B organizations. Synthesio also unveiled a new Command Center, positioned...
by Brian Anderson | Nov 6, 2014 | Industry News
Zift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space. With both teams bringing more than two decades of channel marketing...
by Kim Ann Zimmermann, Managing Editor | Nov 5, 2014 | Industry News
The growing importance of lead scoring and its impact on the sales process and strategies such as account-based marketing will be among the main themes of Demand Gen Report’s upcoming Strategy & Planning webinar series. The week-long event, which runs from...
by Brian Anderson, Associate Editor | Nov 5, 2014 | Industry News
While content marketing initiatives are a great way to effectively engage prospects and current customers, oftentimes smaller B2B organizations do not have the time and/or resources to produce the amount of content they need to achieve results. A recent webinar hosted...
by Brian Anderson | Nov 4, 2014 | Solution Spotlight
Velocify positions its sales automation platform as a tool to help improve the selling speed and productivity of sales teams in fast selling environments. Velocify positions its sales automation platform as a tool to help improve the selling speed and productivity of...
by Brian Anderson | Nov 4, 2014 | Demanding Views
By Jenny Vance, President, LeadJen A surprising number of marketers still begin lead generation campaigns by focusing on the cost per lead (CPL). The thinking is that keeping the cost of leads at a certain level will indicate the success of a campaign. Truth is, lead...
by Brian Anderson | Nov 4, 2014 | Industry News
Only 2.8% of enterprise B2B marketers rate their demand generation campaigns as effective at achieving goals and fewer than half use buyer personas in their planning and strategy. Those are just some of the finding of ANNUITAS’ 2014 Enterprise B2B Demand...
by Brian Anderson | Nov 3, 2014 | Industry News
LeanData, Inc., a provider of lead management software, unveiled its Account-Based Lead Management Suite for B2B sales and marketing professionals. The LeanData solution is positioned to support account-based marketing and target account selling initiatives. LeanData,...
by Brian Anderson | Oct 31, 2014 | Industry News
Versium, a data technology and predictive analytics solutions provider, announced the launch of Datafinder, a self-service web site designed to provide data and data technology to small and mid-sized businesses. The web site uses Versium’s LifeData predictive...
by Brian Anderson | Oct 30, 2014 | Industry News
Twitter and IBM announced a partnership that is intended to combine Twitter data and IBM’s cloud-based analytics, customer engagement platforms and consulting services. “IBM brings a unique combination of cloud-based analytics solutions and a global...
by Brian Anderson | Oct 28, 2014 | Industry News
Only 10% of companies are completely coordinated in their level of demand generation and sales/training alignment, despite the fact that 40% of respondents believe optimal alignment does contribute to stronger lead conversion rates. Those are just some of the results...
