by Brian Anderson | Oct 17, 2014 | Industry News
KnowledgeVision and SAVO announced at Dreamforce that they have teamed up to offer multimedia enhancements for SAVO Inspire. Designed to help capture the attention of prospects and customers, the solution enables sales reps to incorporate interactive video elements...
by Brian Anderson | Oct 17, 2014 | Industry News
NetProspex announced enhancements to its Workbench data services platform, including deeper integrations with Eloqua, Marketo, NetSuite and Salesforce.com. The release is positioned to expand the scope of the platform, providing marketers with deeper analytics and...
by Rob Fee | Oct 16, 2014 | Industry News
Radius, a marketing intelligence company, announced the commercial release of Radius Insights. This software is tightly integrated with Salesforce and is designed to provide companies a better understanding of existing customers, identify top performing segments in...
by Brian Anderson | Oct 16, 2014 | Industry News
Demandbase, a provider of B2B marketing cloud solutions, announced the launch of Demandbase Accelerator, a solution designed to gather data from advertising and web site traffic and push it to the Salesforce1 Platform. Announced at Dreamforce 2014, Demandbase Sales...
by Andrew Gaffney, Editorial Director | Oct 15, 2014 | Industry News
The expanding and evolving role of marketing was a consistent theme at MarketingProfs’ 2014 B2B Marketing Forum in Boston last week. With creative sessions running the gamut from “Become a Marketing Change Agent,” “Metrics & Analytics,” and “How NOT to be a...
by Brian Anderson | Oct 15, 2014 | Solution Spotlight
Ambition is the self-proclaimed “fantasy football for sales teams,” designed to use gamification to benchmark sales reps within an organization, boost productivity and close more deals. Ambition is the self-proclaimed “fantasy football for sales teams,” designed...
by Brian Anderson | Oct 15, 2014 | Demanding Views
By Lisa Lakata, Senior Data Analyst, 6Sense When it comes to size, we hear a lot about “Super Size,”“Upsize,” “Go big or go home.” So when your company hops on the Big Data bandwagon, is bigger better? Is more data more helpful? Not necessarily. The fact is more data...
by Brian Anderson | Oct 14, 2014 | Industry News
Salesforce announced the launch of Wave, an analytics cloud positioned to offer users a simple way to analyze their data, gain insights and make better marketing and sales decisions. Unveiled at Dreamforce, Wave is the sixth cloud added to the Salesforce Customer...
by Brian Anderson | Oct 13, 2014 | Industry News
BrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application. The funds also...
by Brian Anderson | Oct 10, 2014 | Industry News
LiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform. The...
by Brian Anderson | Oct 9, 2014 | Industry News
HubSpot announced the pricing of its IPO, offering five million common shares at $25 per share. The price is on target with company estimates in its IPO filing shared in August, and can raise as high as $125 million. Trading on the New York Stock Exchange under the...
by Brian Anderson | Oct 9, 2014 | Industry News
Conductor, a web presence management provider, announced the latest upgrades for Searchlight, the company’s web presence management platform, at its annual C3 Conference in New York City. The new features — Content Mapping, Location and Device Reporting and...
