by Brian Anderson | Oct 7, 2014 | Solution Spotlight
Clickability, a product of Upland Software, is a SaaS web content management platform designed to give users the ability to publish engaging content that drives revenue and boosts brand presence. Clickability, a product of Upland Software, is a SaaS web content...
by Brian Anderson | Oct 7, 2014 | Demanding Views
By Mark Organ, CEO and Founder of Influitive Following the story of a company offering to pay influential bloggers to write about a client’s new product, the emerging discipline of advocate marketing has been placed under intense scrutiny recently, both in the...
by Brian Anderson | Oct 7, 2014 | Industry News
Francisco Partners, a tech-focused private equity firm, announced it has reached a definitive agreement to acquire Vendavo, a B2B pricing solutions provider. The acquisition is designed to promote further growth — expanding its marketing and sales team while also...
by Brian Anderson | Oct 6, 2014 | Industry News
Oracle Marketing Cloud announced that it has expanded its integration with Box, a cloud-based content management service for businesses. The integration with Box is designed to help marketers improve collaboration, streamline processes and better manage digital...
by Brian Anderson | Oct 3, 2014 | Industry News
SlideShare, LinkedIn’s presentation sharing platform, announced the availability of its iOS mobile application. The app was designed for the iPhone 6 and iPhone 6 Plus, and was built on Swift — the programming language for iOS and OS X. The app is positioned to...
by Brian Anderson | Oct 2, 2014 | Industry News
Act-On Software and Ifbyphone, a voice-based marketing automation platform provider, announced a partnership intended to add call tracking to Act-On’s list of metrics. The integration is designed to Ifbyphone’s call conversion analytics to Act-On’s...
by Brian Anderson, Associate Editor | Oct 1, 2014 | Industry News
Email continues to play a pivotal role in the B2B marketing landscape.Marketing Sherpa states that 60% of marketers say that email marketing is producing ROI for their organization, demonstrating the continued value of the channel to B2B marketers. With the...
by Brian Anderson | Oct 1, 2014 | Solution Spotlight
Socedo is a tool that enables users to leverage social media for lead prospecting and engagement. Socedo is a tool that enables users to leverage social media for lead prospecting and engagement. Features/Functions The solution is designed to help users find...
by Brian Anderson | Sep 30, 2014 | Demanding Views
By Israel Martinez, Product Manager, DNN You want a shorter sales cycle and your customers want a shorter buying cycle. No one benefits from prolonging the process. But if your goals are aligned, why is it that things seem to be going in the opposite direction?...
by Brian Anderson | Sep 30, 2014 | Industry News
In a recent survey by marketing research firm Demand Metric, more than 70% of marketers reported that video performs better than other content at producing conversions, yet less than 10% are using video to identify, score and qualify their leads. B2B marketers...
by Brian Anderson | Sep 29, 2014 | Industry News
Uberflip announced that it has integrated with Salesforce Pardot, intending to share contact information collected through the Uberflip Hub to track a prospect’s content consumption. The integration is designed to enable users of both Uberflip and Pardot to...
by Brian Anderson | Sep 26, 2014 | Industry News
ON24 announced that the company’s recently released solution — Webcast Elite Marketing Edition —grew 95% in the first half of 2014, while event volume increased approximately 125%. The company estimates that it will deliver approximately 33,000 live webinars...
