by Brian Anderson | Sep 26, 2014 | Industry News
ON24 announced that the company’s recently released solution — Webcast Elite Marketing Edition —grew 95% in the first half of 2014, while event volume increased approximately 125%. The company estimates that it will deliver approximately 33,000 live webinars...
by Brian Anderson | Sep 25, 2014 | Industry News
CallidusCloud, has acquired Clicktools, a SaaS-based enterprise survey management platform and data integration solution provider based in the UK. The price was approximately $14 million, and will add roughly 500 new customers to CallidusCloud’s client list....
by Kim Ann Zimmermann, Managing Editor | Sep 24, 2014 | Industry News
HubSpot made a number of announcements at its INBOUND 2014 event, including a CRM system and enhanced reporting features, as the company prepares to launch its IPO. HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales...
by Brian Anderson | Sep 24, 2014 | Industry News
Most companies are practicing inbound marketing, and that is true of companies of all sizes. The concentration of inbound marketers peaks (93%) at companies with a marketing budget between $1 million and $5 million annually, according to the 3,570 marketers surveyed...
by Brian Anderson | Sep 23, 2014 | Solution Spotlight
ItracMarketing CRM (formerly itracEMS) provides marketing automation, email marketing, social marketing, lead scoring and lead management from a single platform. ItracMarketing CRM (formerly itracEMS) provides marketing automation, email marketing, social...
by Brian Anderson | Sep 23, 2014 | Demanding Views
By Matt Chittle, Senior VP of Products and Strategy, Amplifinity There are three compelling categories of benefits to an advocacy marketing strategy. The first two are somewhat obvious; the third — not so much. At least not at first. Yet, it’s this third...
by Brian Anderson | Sep 23, 2014 | Industry News
SharpSpring, a provider of CRM and marketing automation solutions, announced new features for its marketing automation solution intended to provide users with call tracking capabilities. The feature is designed to give sales teams insights that include data from both...
by Brian Anderson | Sep 22, 2014 | Industry News
A recent study from the crowdsourced software review service G2 Crowd revealed Nimble and Workbooks.com topped the customer satisfaction rankings, with both receiving 98%. The Grid for CRM analyzed roughly 1,700 ratings and reviews of more than 150 CRM systems....
by Brian Anderson | Sep 22, 2014 | Industry News
Larry Ellison has stepped aside as Oracle CEO, ending his 37-year reign as head of the company. He will be replaced in that role by co-presidents Safra Catz and Mark Hurd. Both will take the title of CEO and Ellison will stay on as Executive Chairman and Chief...
by Kim Ann Zimmermann, Managing Editor | Sep 19, 2014 | Industry News
In addition to launching a CRM at its INBOUND 2014 event, HubSpot added a number of new features to its marketing platform, including enhanced attribution and revenue reporting, campaign wizard and a content calendar. These upgrades come as the company prepares to...
by Brian Anderson | Sep 18, 2014 | Industry News
SoMedia Networks, a video production solutions provider, announced its integration with Oracle Marketing AppCloud. The integration is designed to provide users with on-demand video production capabilities along with video analytics. Scalable Video for Oracle Eloqua is...
by Brian Anderson, Associate Editor | Sep 17, 2014 | Industry News
While the role of content continues to mature, many marketers are just beginning to discover its true value — primarily in the data they can obtain through prospects’ interactions with content and its ability to enhance engagement through multiple channels. At...
