by Kim Ann Zimmermann, Managing Editor | Sep 17, 2014 | Industry News
At its INBOUND 2014 event, HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales acceleration product designed to provide sales reps with context about prospects and customers to improve sales productivity. This move comes as...
by Brian Anderson | Sep 16, 2014 | Demanding Views
By You Mon Tsang, CEO, OutMarket Over the past few years, digital media and mobility have created new ways to communicate, altering people’s expectations and interactions. Today’s citizens expect access to information whenever and wherever they want. While...
by Brian Anderson | Sep 16, 2014 | Solution Spotlight
Zakscorer, an application created by Grazitti Interactive, is designed to leverage the sales intelligence, inside sales data and contact behavior for effective targeting of high-probability accounts. Zakscorer, an application created by Grazitti Interactive, is...
by Brian Anderson | Sep 16, 2014 | Industry News
Oktopost, a B2B social media marketing platform, announced it has joined the Act-On Developer Network. The partnership includes full integration into the Act-On marketing automation platform, designed to help boost social lead conversions. The integration is...
by Brian Anderson | Sep 15, 2014 | Industry News
Vocus Marketing Suite, the marketing business unit of Vocus, has been rebranded as OutMarket and will operate as an independent company. This move takes place four months after Vocus was acquired by private equity firm GTCR. Prior to the rebranding, OutMarket...
by Brian Anderson | Sep 12, 2014 | Industry News
V12 Group, a data and multichannel digital marketing technology provider, announced a new customer management tool designed to help users manage, merge and store customer lists for marketing campaigns. The tool — called “My Customers” — is a new feature for Launchpad,...
by Kim Ann Zimmermann, Managing Editor | Sep 11, 2014 | Industry News
Sungard Availability Services (Sungard AS) provides disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program — an integrated mix of both online and offline campaigns — to generate a consistent flow...
by Brian Anderson | Sep 10, 2014 | Industry News
While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers. Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed that 38% of respondents so far have been developing lead...
by Brian Anderson, Associate Editor | Sep 10, 2014 | Industry News
Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification efforts. According to recent LinkedIn research, 59% of buyers would...
by Brian Anderson | Sep 10, 2014 | Industry News
Salesfusion has released a new lead enrichment feature designed to help marketers gather more complete information on leads. Through a partnership with InsideView, data from the InsideView Open platform will automatically populate chosen lead records in Salesfusion...
by Brian Anderson | Sep 9, 2014 | Solution Spotlight
Tableau is a data visualization and analytics software that is designed to help marketers sort and organize the data that they collect daily. Tableau is a data visualization and analytics software that is designed to help marketers sort and organize the data that...
by Brian Anderson | Sep 9, 2014 | Demanding Views
By Carlos Hidalgo, CEO and Principal, ANNUITAS In 1996, Bill Gates penned the phrase “content is king.” While I do not think he meant it in the context of B2B marketing, it has not stopped B2B marketers from using this as a rallying cry to do more in the name...
