by Brian Anderson | Aug 26, 2014 | Solution Spotlight
ChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to sync contacts, leads and other campaign data between the two platforms. ChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to...
by Brian Anderson | Aug 25, 2014 | Industry News
BrightEdge unveiled a Community Edition of its content marketing platform, including access to Data Cube To-Go, a repository of content from across the web, and Content Optimizer To-Go, a recommendation engine for content optimization. Community Edition is positioned...
by Brian Anderson | Aug 22, 2014 | Industry News
Oracle announced the launch of Social Station, a workspace within the Oracle Social Cloud platform that is designed to help users increase productivity and performance of their social business practices. The drag-and-drop capabilities of Social Station are intended to...
by Brian Anderson | Aug 21, 2014 | Industry News
Uberflip announced the launch of Content Score, a feature that is designed measure the effectiveness of each piece of content in the user’s Uberflip Hub. The announcement highlights the growing trend that content marketers desire an accurate way to measure their...
by Brian Anderson, Associate Editor | Aug 20, 2014 | Industry News
B2B buyers rarely make a buying decision on the first touch. Marketers have incorporated lead nurturing initiatives into their marketing mix as a way to keep the brand top-of-mind among prospective buyers. However, they continue to struggle with keeping prospects...
by Brian Anderson | Aug 20, 2014 | Industry News
Act-On Software announced that it has built native integrations to all major CRMs, including Salesforce, SugarCRM, Microsoft Dynamics and NetSuite. With native CRM integration, the company is positioning its marketing automation system as “CRM agnostic.” This enables...
by Brian Anderson | Aug 19, 2014 | Solution Spotlight
Radius is designed to help B2B marketers create targeted lead lists and measure campaign performance when marketing to SMB prospects. Radius is designed to help B2B marketers create targeted lead lists and measure campaign performance when marketing to SMB...
by Brian Anderson | Aug 19, 2014 | Demanding Views
By Lauren Brubaker, Demand Gen Manager, NetProspex Take a second and think about your lead conversion rate. Could you name it right now? Hopefully you can. Conversion rates from inquiry to MQL — and MQL to opportunity — are two crucial stats that demand...
by Brian Anderson | Aug 19, 2014 | Industry News
Corporate Visions announced the release of Power Playbook, an interactive sales enablement asset designed to help prepare salespeople for early-stage conversations with prospects. The playbook is available on multiple platforms, including Corporate Visions’...
by Kim Zimmermann | Aug 17, 2014 | Industry News
Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with the Oracle Marketing Cloud. The partnership positions the company to help marketers to acquire prospects and more successfully capitalize on prospect data to create new...
by Brian Anderson | Aug 15, 2014 | Industry News
IgnitionOne, a cloud-based digital marketing technology provider, announced that it has acquired Human Demand, a vendor of mobile advertising, audience and tracking solutions for marketers, , for an undisclosed fee. The acquisition is intended to further enhance...
by Brian Anderson, Associate Editor | Aug 13, 2014 | Industry News
Marketing automation has certainly increased lead volume, but the focus now is on boosting quality. Progressive companies such as SmartBear Software are boosting lead quality with applications that analyze data and digital behaviors to predict which leads will...
