by Brian Anderson | May 30, 2014 | Industry News
SAVO announced that availability of Sales Onboarding Pro, a new application for its Sales Accelerator Series designed to support recently hired sales reps so that they can begin contributing early to the company’s bottom line. The offering creates a learning...
by Brian Anderson, Associate Editor | May 29, 2014 | Industry News
Next generation personalization and leveraging social data were among the topics at Marketo’s recent virtual conference, titled: The Road To Success Virtual Summit. In the opening keynote session, Kiip co-Founder and CEO Brian Wong discussed the need for an...
by Brian Anderson | May 28, 2014 | Industry News
Lattice Engines announced the availability of Lattice for Cross-sell and Retention, a new tool that gives Lattice users the ability to leverage predictive analytics across every stage of the customer lifecycle. The new technology arms marketing and sales with the...
by Matthew McKenzie, Chief Content Officer, Content4Demand | May 28, 2014 | Industry News
In recent years, the SiriusDecisions Summit 2014 has come to define the state of the art for modern sales and marketing organizations. Part of the reason is SiriusDecisions’ ability to plug into and analyze top-performing organizations across a variety of...
by Brian Anderson | May 27, 2014 | Industry News
Invoca, a provider of cloud-based inbound call marketing technology, announced the capability for enterprise brands using Session Initiated Protocol (SIP) telephony applications to integrate with Invoca’s platform. The integration layers Invoca’s...
by Brian Anderson | May 27, 2014 | Solution Spotlight
Tripolis Dialogue is a SaaS platform for both marketers and publishers, allowing users to plan, design and execute multichannel email campaigns. Tripolis Dialogue is a SaaS platform for both marketers and publishers, allowing users to plan, design and execute...
by Brian Anderson | May 23, 2014 | Demanding Views
By Jon Russo, Founder, B2B Fusion Group When I recently attended Oracle’s Marketing Cloud kickoff event, where Oracle COO Mark Hurd gave his presentation to 100 of us, we had a chance to ask him questions at the conclusion. My question for him was, “how are you...
by Kim Zimmermann | May 23, 2014 | Industry News
TIE Kinetix, a SaaS provider of channel demand generation and sales conversion solutions, has launched The Sales Resource Center. Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales...
by Brian Anderson | May 22, 2014 | Industry News
Viewing time on webinars increased 47% over the past year. That was one of the key finding of the 2014 Webinar Benchmarks Report from ON24, a webinars and virtual communication solutions provider. The report also includes actionable insight on how companies can...
by Kim Ann Zimmermann, Managing Editor | May 21, 2014 | Industry News
Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is one of the critical attributes of a world-class sales organization, according to the latest research from Miller Heiman. “Being able to provide perspective...
by Kim Ann Zimmermann, Managing Editor | May 20, 2014 | Industry News
Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. The announcements included: New Adobe Marketing Cloud App Exchange: The exchange offers...
by Brian Anderson | May 20, 2014 | Solution Spotlight
Marseli Revenue Intelligence is a predictive revenue intelligence aggregation, analysis and advisory tool for sales and marketing people who struggle with getting actionable insights from their CRM system. Marseli Revenue Intelligence is a predictive revenue...
