by Kim Zimmermann | Apr 30, 2014 | Industry News
Leadspace, a B2B demand generation solution provider, has hired former Salesforce.com CMO Doug Bewsher as CEO to lead the company’s operations and market growth strategy. Leadspace has doubled its customer base in the past 12 months, posting record annual growth...
by Kim Zimmermann | Apr 29, 2014 | Industry News
InsideSales.com, a cloud-based sales acceleration technology vendor, has secured $100 million in Series C financing. The company will use the investment to boost revenue growth, expand its portfolio of technology solutions and enter new geographic markets. “We are...
by Kim Zimmermann | Apr 29, 2014 | Solution Spotlight
Oktopost is designed to help marketers determine the ROI of social media, aiming to bridge the gap between social media efforts and lead generation budgets. Oktopost is designed to help marketers determine the ROI of social media, aiming to bridge the gap between...
by Kim Zimmermann | Apr 29, 2014 | Demanding Views
By Lee Odden, CEO, TopRank Online Marketing If you can find a way to solve multiple problems for your target audience with co-created influencer content and achieve high impact exposure, your brand will grow your own networks of influence. You will also expand your...
by Kim Ann Zimmermann, Managing Editor | Apr 29, 2014 | Industry News
Matt Papertsian, Research Director at SiriusDecisions, believes there is a wealth of untapped data that can help marketers improve content performance. He said it is time to move beyond some of the current initiatives — aligning content, understanding the...
by Kim Zimmermann | Apr 29, 2014 | Industry News
Cloud-based marketing automation platform provider eTrigue has integrated SugarCRM into its DemandCenter solution. The integration is designed to provide visibility into a contact’s interest level by offering a full view of prospect and customer activity as they...
by Kim Zimmermann | Apr 28, 2014 | Industry News
Salesvue, a prospect-to-pipeline automation solution, raised $3 million in financing that the company will use expand sales and marketing efforts nationwide and to build additional functionality. The round of funding was led by Cultivation Capital, a Missouri-based...
by Kim Zimmermann | Apr 28, 2014 | Industry News
Idio will be inviting prospects to experience live, customized demos of its Content Intelligence Platform at this year’s B2B Content2Conversion Conference on May 6. The platform is designed to help marketers analyze their consumer’s content consumption,...
by Kim Ann Zimmermann, Managing Editor | Apr 25, 2014 | Industry News
Infusionsoft continues to grow — the small business software vendor posted $60 million in revenue last year, a 54% increase from the previous year. They now have more than 21,000 customers and over 500 employees. Co-Founder and CEO Clate Mask said the company is...
by Brian Anderson | Apr 24, 2014 | Industry News
Blab, a provider of predictive social intelligence tools, unveiled the latest version of its predictive insights tool designed to identify which online conversations will trend in the next 72 hours. Called BlabPredicts2, the platform models real-time social...
by Brian Anderson | Apr 23, 2014 | Industry News
Christine Elliott, Associate Director at Crowe Horwath, views customer engagement as a “puzzle” and her marketing team is continuously looking for ways to put more of the pieces together to get a clearer picture as to how buyers are interacting with content. Demand...
by Glenn Taylor, Associate Editor | Apr 23, 2014 | Industry News
To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for potential customers, vendors must find ways to provide relevant...
