by James Hickey | Jul 15, 2025 | News Brief
Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and control to scale artificial intelligence (AI) agents without compromise. With a new Command Center for complete observability, built-in support...
by James Hickey | Jul 14, 2025 | News Brief
MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the right business decision-makers through streaming TV ads. MNTN advertisers can now tap into ZoomInfo’s 100M+ decision-makers in the GTM...
by James Hickey | Jul 14, 2025 | Blog
A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same. At the 2025 #B2BMX Summer Camp, we are bringing friends old and new together for a weeklong digital...
by James Hickey | Jul 14, 2025 | News Brief
As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B marketers. But there are pitfalls that need to be monitored to ensure a positive customer experience. Personalized marketing generates negative...
by Justine BaMaung | Jul 11, 2025 | Demanding Views
Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge is proving those investments actually pay off. HubSpot found that...
by James Hickey | Jul 10, 2025 | Blog
Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. In the Science Corner, where we’re replaying one of the...
by James Hickey | Jul 10, 2025 | Case Studies
For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How do you quantify the value of phone leads? How do you ensure your marketing spend generates measurable returns? BAM Advertising & Marketing, a...
by James Hickey | Jul 9, 2025 | News Brief
Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners activate demand. The integration offers channel ecosystems to quickly launch turnkey, vendor-approved programs directly within the Impartner...
by James Hickey | Jul 9, 2025 | Feature
Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing faster than ever. Today’s audiences demand flexibility, personalization, and on-demand access, driving businesses to rethink how they host and leverage webinars. If you’ve...
by James Hickey | Jul 8, 2025 | News Brief
CallMiner, a provider of artificial intelligence (AI)-powered conversation intelligence to improve customer experience (CX), has acquired VoCalls, a voice-first conversational AI and automation platform. The deal will result in CallMiner combining its conversation...
by James Hickey | Jul 8, 2025 | Blog
As the landscape of B2B marketing continues to transform in the latter part of the year, companies are taking a fresh look at their strategies, budgets, and top priorities to keep pace with changing customer expectations, new technology, and the growing need for...
by James Hickey | Jul 8, 2025 | News Brief
When it comes to B2B marketing content, David can still beat Goliath with well-crafted insights. That is one of the key takeaways from the 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report, where 53% of B2B decision-makers respondent that a company’s thought...
