Demand Gen Report

Abstract technology background with a focus on innovative business solutions, showcasing a dynamic blend of digital tools, data analytics, and strategic planning to drive efficiency, productivity

Unlocking Seller Potential: A Strategic Framework for Boosting Productivity and Driving Growth

In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and succeed. A new strategy is making waves, focusing on using comparative analysis,...

DGR DG337 SURV BenchmarkSurvey 062025 LP

The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025

Reports

Idea pitching, fund raising and venture capital, selling business or merger agreement concept, entrepreneur businessman standing on lightbulb idea lamp shaking hands with VC on money coins stack.

Latest Posts

4 Need-to-Know Trends for B2B CMOs in 2025

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and…

Demanding Views March 28

6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers…

News Brief March 27

Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve…

Demanding Views March 21