by James Hickey | Jul 16, 2025 | News Brief
Looking to expand their B2B capabilities, LiveOne has announced a strategic partnership with Synervoz Communications to accelerate the development of voice-enabled experiences integrated directly into native devices and operating systems. With Synervoz’s Switchboard...
by James Hickey | Jul 16, 2025 | Feature
Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more than just speed bumps in the process. With 97% of decision-makers expecting increased pressure to maximize revenue in the next two years, the margin...
by James Hickey | Jul 15, 2025 | News Brief
Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain a unified view of lead quality, and ensure...
by James Hickey | Jul 15, 2025 | News Brief
Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and control to scale artificial intelligence (AI) agents without compromise. With a new Command Center for complete observability, built-in support...
by James Hickey | Jul 14, 2025 | News Brief
MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the right business decision-makers through streaming TV ads. MNTN advertisers can now tap into ZoomInfo’s 100M+ decision-makers in the GTM...
by James Hickey | Jul 14, 2025 | Blog
A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same. At the 2025 #B2BMX Summer Camp, we are bringing friends old and new together for a weeklong digital...
by James Hickey | Jul 14, 2025 | News Brief
As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B marketers. But there are pitfalls that need to be monitored to ensure a positive customer experience. Personalized marketing generates negative...
by Justine BaMaung | Jul 11, 2025 | Demanding Views
Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge is proving those investments actually pay off. HubSpot found that...
by James Hickey | Jul 10, 2025 | Blog
Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. In the Science Corner, where we’re replaying one of the...
by James Hickey | Jul 10, 2025 | Case Studies
For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How do you quantify the value of phone leads? How do you ensure your marketing spend generates measurable returns? BAM Advertising & Marketing, a...
by James Hickey | Jul 9, 2025 | News Brief
Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners activate demand. The integration offers channel ecosystems to quickly launch turnkey, vendor-approved programs directly within the Impartner...
by James Hickey | Jul 9, 2025 | Feature
Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing faster than ever. Today’s audiences demand flexibility, personalization, and on-demand access, driving businesses to rethink how they host and leverage webinars. If you’ve...
