by Kim Zimmermann | Oct 31, 2013 | Industry News
Driving more revenue is the top reason to focus on sales and marketing alignment, but improving lead quality and messaging to prospects are other important benefits. There is also a need to better understand the role of content in moving prospects through the sales...
by Kim Zimmermann | Oct 30, 2013 | Industry News
More than three quarters of businesses expect B2B companies to provide personalized marketing messages throughout the buying process, according to research from Pardot. Based on a survey of more than 400 B2B buyers, the Pardot State of Demand...
by Kim Zimmermann | Oct 30, 2013 | Solution Spotlight
InsightSquared has launched Free Lead Generation Report, an app that tracks and assesses lead generation performance in real time. InsightSquared has launched Free Lead Generation Report, an app that tracks and assesses lead generation performance in real time....
by Kim Zimmermann | Oct 29, 2013 | Demanding Views
By Bill Johnson, President, Salesvue Sales dashboards are designed to illustrate key performance indicators (KPIs) and many other pieces of information relevant to the sales process. They are particularly useful given their ability to present a large amount of...
by Kim Zimmermann | Oct 28, 2013 | Industry News
Act-On Software it is looking to expand its partner ecosystem by opening its APIs to third-party developers. The Act-On Developer Program is also adding resources to help agency partners build, test and launch developer applications, company official explained. In...
by Kim Zimmermann | Oct 28, 2013 | Industry News
Marketo has announced its Q3 2013 financial results, with a revenue increase to $25.5 million, a 65% year-over-year increase. Company officials attribute the rise in revenue to cross-selling opportunities from its recently introduced Marketo Financial Management...
by Kim Ann Zimmermann, Managing Editor | Oct 25, 2013 | Industry News
The recent acquisition of Compendium by Oracle naturally generated most of the buzz at Eloqua Experience 2013, with executives from both companies telling attendees that it would mean a tighter integration between marketing automation and content that would more...
by Kim Zimmermann | Oct 24, 2013 | Industry News
Mintigo, a marketing intelligence platform provider, has announced that it will be integrating its platform into Oracle Eloqua’s marketing automation solutions. The integration is designed to boost customer engagement and speed up the sales cycle, according to...
by Kim Zimmermann | Oct 23, 2013 | Solution Spotlight
Drip THIS! from Avandel is a drip marketing application that enables marketers to create date- or stage-based nurturing campaigns. Drip THIS! from Avandel is a drip marketing application that enables marketers to create date- or stage-based nurturing campaigns....
by Kim Zimmermann | Oct 23, 2013 | Demanding Views
Dennis Shiao, Director of Product Marketing, DNNLead scoring fuels many of today’s lead generation programs. When sales receives scored leads from marketing, they prioritize outreach to favor prospects most likely to turn into opportunities. In addition, sales...
by Kim Zimmermann | Oct 23, 2013 | Industry News
Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads. The application is designed to help marketers become familiar with common buying signals, according to company officials....
by Kim Zimmermann | Oct 22, 2013 | Industry News
Teradata announced the launch of its Customer Interaction Manager (CIM), a data-driven marketing application that is designed to enable real-time customer interaction across digital and traditional communication channels. CIM allows users to integrate inbound and...
