by Fatima Lora, Associate Editor | Aug 14, 2013 | Industry News
For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of messages to everyone no matter who they are or where they are in the buying cycle. Progressive B2B marketers are moving toward lead nurturing campaigns that...
by Kim Zimmermann | Aug 13, 2013 | Solution Spotlight
Digioh’s Revenue Analytics provides marketers with an ROI breakdown for each marketing channel. Digioh’s Revenue Analytics provides marketers with an ROI breakdown for each marketing channel. Features/Functions Digioh’s Revenue Analytics helps...
by Kim Zimmermann | Aug 13, 2013 | Demanding Views
By Katie Hollar, Marketing Manager, Capterra In early 2012, my Capterra colleagues and I decided that it was time to graduate from our email marketing software and finally upgrade to a marketing automation software suite. The problem? We had an in-house, proprietary...
by Kim Zimmermann | Aug 13, 2013 | Industry News
InsideView secured $19 million during its latest round of financing, which the company plans to use to accelerate research and development, expand its market share and increase adoption of its CRM Intelligence Platform. The CRM Intelligence Platform is used by13,000...
by Kim Zimmermann | Aug 12, 2013 | Industry News
Technology and data company V12 Group has announced the release of Launchpad, an automated marketing platform that offers marketers a view of all customer interactions across multiple marketing channels. This proprietary platform addresses the unique challenges faced...
by Kim Zimmermann | Aug 9, 2013 | Industry News
Nearly one quarter (22%) of marketing emails sent during the first half of 2013 with subscribers’ permission never reached their inboxes, according to the Inbox Placement Rate Benchmarks Report from Return Path, an email intelligence solutions provider. Based on...
by Kim Zimmermann | Aug 8, 2013 | Industry News
PunchTab, a multichannel loyalty and engagement platform, has released a loyalty app that will work with ExactTarget. The app, which will enable marketers to reward customer engagement and create loyalty from within email, is available on HubExchange, the recently...
by Jonathan Lee, Associate Editor | Aug 7, 2013 | Industry News
The delineation between marketing and IT is becoming more fluid as data analytics and advanced technologies drive marketing strategies. As the concept of data-driven marketing takes hold and marketing’s responsibilities broaden beyond lead generation, the...
by Kim Zimmermann | Aug 6, 2013 | Demanding Views
By Terry Arnold, VP, Contact Center Solutions, Harte-Hanks Demand generation is not without its challenges. A difficult economy has led to an elongated B2B sales cycle. Buying processes have slowed, producing more no-decisions from buyers. Both sales and marketing...
by Kim Zimmermann | Aug 6, 2013 | Solution Spotlight
FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side to justify marketing spend. FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side...
by Kim Zimmermann | Aug 6, 2013 | Industry News
The Teradata Data-Driven Marketing Survey 2013 revealed that while many companies are moving toward data-driven marketing, nearly half of marketers agree that data is the most underutilized asset in their organization. In response, many companies are starting in the...
by Kim Zimmermann | Aug 5, 2013 | Industry News
Talygen, a provider of business automation tools, has added a CRM module to its SaaS application, enabling users to access the program from tablets, smartphones or desktops. Talygen CRM automates various customer relationship management tasks and is fully integrated...
