by Kim Zimmermann | Jul 1, 2013 | Demanding Views
By Jason Thibeault, Senior Director of Marketing Strategy, Limelight Networks As discussed in Part 1 of this two-part essay, storytelling is reshaping marketing. Why? Because relationships are the new currency and you can’t build relationships through product...
by Demand Gen Report Team | Jul 1, 2013 | Industry News
Marketo recently added sales process and personnel agency MarketStar and call marketing automation vendor RingRevenue to its LaunchPoint partner program. MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have...
by Kim Zimmermann | Jun 28, 2013 | Industry News
Adobe Systems Inc. agreed to acquire privately held Neolane, a provider of cross-channel campaign management technology, for approximately $600 million in cash. Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still...
by Kim Ann Zimmermann | Jun 28, 2013 | Industry News
Design Within Reach (DWR), a retailer selling furniture online and through a contract sales force, has been using Salesforce.com to enable employees to connect and collaborate, and will soon be using the system to hone its quoting methods and targeted marketing...
by Kim Zimmermann | Jun 27, 2013 | Industry News
Bizo, a provider of business audience marketing technology, has raised $12.5 million in venture debt financing from City National Bank. This round of funding puts Bizo at approximately $30 million in total equity and debt capital. Bizo plans to use the funding to...
by Demand Gen Report Team | Jun 26, 2013 | Industry News
Salesforce.com and Oracle may be rivals when it comes to marketing automation, but they are now partners in the cloud. The two companies signed a nine-year partnership agreement encompassing all three tiers of cloud computing — applications, platform and...
by Kim Zimmermann | Jun 26, 2013 | Industry News
The Sales Enablement Portal from Brainshark now includes an interface that is optimized for access by iPhones and Android smartphones so that mobile sales reps can efficiently find, view and share content. “With everything we work on, mobility is now part of the...
by Kim Zimmermann | Jun 25, 2013 | Demanding Views
By Jason Thibeault, Senior Director of Marketing Strategy, Limelight Networks You might still be one of them. Broadcast marketers. The digital world was like a candy store for them — more ways to distribute more messages, faster. It didn’t take long, though, for...
by Kim Zimmermann | Jun 25, 2013 | Solution Spotlight
Evergage offers a behavior-based web personalization platform that can help businesses obtain and keep more customers by generating greater conversion rates at every stage of the customer lifecycle. The platform enables B2B marketers to offer visitors dynamic,...
by Matthew S. McKenzie | Jun 25, 2013 | Industry News
B2B marketers walk a fine line when it comes to search engine optimization (SEO) tactics. In a world where B2B buyers are increasingly likely to use search as the first step in their research, understanding how to improve a brand’s search rankings is more...
by Kim Zimmermann | Jun 25, 2013 | Industry News
Influitive, a provider of advocate marketing tools, today announced its Summer 2013 product release that includes new capabilities and features that make it easier for B2B marketers to capture and promote the enthusiasm of their evangelists. Two new offerings – Maven...
by Kim Zimmermann | Jun 24, 2013 | Industry News
Business information provider ZoomInfo announced that it surpassed the 100,000-member mark for its ZoomInfo Community Edition, which provides B2B marketers with updated company data, including business emails, direct phone numbers, company background and news...
